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Monday, 06 May, 2019, 14 : 00 PM [IST]

Thomas Cook signs 3-year strategic agreement with Sentosa Development Corporation to increase Indian footfall

Thomas Cook (India) Ltd. has entered into a three-year strategic agreement with Sentosa Development Corporation (SDC) to increase footfall from India. A Memorandum of Understanding (MoU) in this regard was signed between Mahesh Iyer - Executive Director and CEO, Thomas Cook (India) Ltd., and Quek Swee Kuan, CEO, SDC, at the Thomas Cook India Group headquarters in Mumbai.

As part of this agreement, both parties will work towards strengthen Sentosa’s position as a top-of-mind destination for all Indian tourists visiting Singapore, increase Sentosa’s capture rates of the India market, particularly in Tier-II and III cities, and grow visitorship to and spend on the island. To this end, both parties will collaborate on a multipronged effort comprising activities such as product development, joint marketing and consumer as well as to raise Sentosa’s profile in the Indian market.

While Sentosa has featured as part of Thomas Cook India’s Singapore portfolio, the company will now focus on curating exclusive Sentosa packages as well. Additionally, as part of the partnership, Thomas Cook India will offer enhanced access to multiple Sentosa attractions, coupled with exciting promotions and special offers on accommodation and attractions.

Speaking on the partnership, Iyer said, “Our unerring focus on customer delight has been the cornerstone of our partnership with Sentosa Development Corporation. With experiential travel seeing significant and growing demand, Sentosa offers a perfect fit, with a plethora of engaging and enriching experiences in Singapore- a favourite with Indian holiday makers and B-leisure segments. It is truly an honour to partner with SDC in redefining the Singapore experience via a dynamic range of Sentosa products across both our B2C and B2B markets.”

Commenting on the MOU, Kuan said, “Being a leading holiday destination that attracts some 19 million guests annually, Sentosa is undeniably an integral part of the Singapore experience, featuring a range of leisure offerings from beaches to dining experiences, themed attractions and hotels all on one island. Our partnership with Thomas Cook India illustrates SDC’s efforts to engage and bring even more value and fun to our international audiences. With India being Sentosa’s top inbound market for the last three years, we look forward to collaborating with Thomas Cook India to tap on this growth potential and welcome more tourists to Singapore and Sentosa.”

GB Srithar, Regional Director, South Asia, Middle East & Africa, Singapore Tourism Board (STB), witnessing the MOU signing ceremony, said, “India continues to be the third largest visitor arrival source market for Singapore. Over the last few of decades, Singapore tourism stakeholders have forged deep and mutually beneficial collaborations to bring the city’s exciting, multi-faceted experiences to the Indian consumers. Sentosa is a must-visit attraction for Indian travellers to Singapore. The STB is happy to see Thomas Cook India and Sentosa Development Corporation ink a three-year strategic agreement to better engage and entice the Indian audiences to visit Sentosa and live up their passions, enjoying the island’s varied offerings.”
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