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Friday, 05 July, 2019, 10 : 00 AM [IST]

TCEB to hold first global edition of Incentives & Meetings Exchange programme, TIME in 2020

Thailand Convention & Exhibition Bureau (TCEB) after holding country- and region-specific Thailand Incentives & Meetings Exchange (TIME) programme, an annual educational and networking event to promote Incentives and Meetings travel into Thailand, will be holding its first global edition of TIME next year. TCEB is the tourism promotion agency entrusted with the responsibility of promoting MICE tourism into Thailand.

Started in 2016 with Chinese market, TCEB has held annual TIME programmes for India in 2017, Australia and Oceania in 2018 and ASEAN + 6 markets in 2018. According to Nooch Homossukhon, Director, Meetings and Incentives Department, TCEB while holding the global edition, they are hoping to invite double the number of corporate buyers and intermediaries for the event next year.

Here in Delhi for the annual Partnership network event, Homossukhon said that forging result-oriented partnnerships is vital in the corporate MICE business and the objective is to create win-win partnerships.
Thailand had witnessed 20% growth in overall MICE visitor arrivals last year and the India growth has been 18%, she said.  India, she said, is second top source market for MICE for Thailand and contributes 12% to the overall MICE business. Out of the total Indian MICE to Thailand, 70% is corporate meetings and incentives, she said.

Talking about the new TCEB brand campaign, Thailand Redefine, Homossukhon said that they have tried to redefine even the internal systems and processes in line with the spirit of the branding ever since the campaign was launched.

She said that the spirit of the campaign is to co-create, collaborate, partner and work closely with thought leaders. She said that TCEB had co-created collaborative campaigns with Thai Airways and Bangkok Airways. TIME, she said, is a successful model of a government agency designing a programme and the private sector owning up it and taking it up forward. Trade associations like Thailand Incentive & Convention Association (TICA) and SITE are key partners of TCEB.  Similarly, luxury brands like Conrad, BMW have joined hands in recent TIME events, she added.

Nitin Sachdeva, Director - India Representative Office, TCEB, said that corporate clients are no more looking at subsidies, incentives of monetary or any other nature, but unique ideas and plans to make their travel programmes experiential and memorable.  TCEB constantly challenges the private industry in Thailand to come up with innovative ideas.   

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