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Monday, 11 March, 2019, 18 : 30 PM [IST]

Queensland Tourism eyes double digit growth from India this year

Buoyed by 75,000 visitors from India during the September 2017 to September 2018 period, Queensland Tourism is eyeing double digit growth from this market in 2019. Moreover, the Eastern state in Australia is looking at introducing new products and services to the Indian market. In this regard, the recently organised Queensland on Tour 11-member delegation to India saw participation of a few first time suppliers. Talking to TravelBiz Monitor, Ryna Sequeira, Country Manager-India, Tourism & Events Queensland, said, “This year, we want to record a double digit growth from the Indian market.” 

At the roadshow, products namely Currumbin Wildlife Sanctuary, Destination Gold Coast, Accor Hotels and Ramada Resort Kooralbyn Valley participated for the first time. “We have brought Queensland operators to give them an idea of business and potential of the Indian market. Most of the participants have been working for a while in this market, but few of them are new,” said Sequeira. 

Talking about priorities for 2019, she said that they will ensure that Indian tourists’ expenditure in Queensland witnesses an upswing. “In terms of destination, we want to promote Brisbane as a leisure destination and various experiences in Gold Coast, Cairns & the Whitsundays” Sequeira said. 

As part of this trade events in India, Tourism and Events Queensland is targeting Tier-II cities in India to impart destination and product knowledge. “Besides Delhi and Mumbai, we are also targeting smaller cities like Lucknow, Chandigarh, Indore, Ludhiana, Pune, Jaipur, Kochi, Coimbatore, etc.,” she said. 

Chad Croft, International Sales Manager, Tangalooma Island Resort, is very optimistic about the Indian market. “Going by the feedback from the travel agents from India, I anticipate that 2019 will be one of the best years for Tangalooma with regards to number of visitors.” Croft also said that in 2019, their focus will be mainly on the leisure and MICE segments in India. “The MICE segment is growing faster than leisure,” he said. Talking about visa, Croft appealed to the Australian government to streamline the process for Indian nationals. 

Daiza Hayashida, Director of Sales Eastern Market, Hamilton Island, termed India market as “a very important one.” “We are registering a 10 per cent growth year-on-year as far as arrival of Indian tourists is concerned. Looking at the potential of this market, I must say the growth is not up to the mark,” he said. 

In order to get more tourists from the India, Hamilton Island will focus on the Tier-II cities. “We will visit smaller cities of India and organise seminars there,” he revealed. For Hamilton Island, India ranks as the 5th largest source market after the UK, China, the US and Japan.

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