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Saturday, 23 May, 2020, 12 : 30 PM [IST]

People will have to travel and they will when it’s right for them: Sheema Vohra

“We are utilising this time by concentrating on marketing and creating strategies. We are also creating quality content for the future. People will have to travel and they will when it’s right for them,” said  Sheema Vohra, Managing Director India. Representing Brand USA in India, Sartha Global Marketing during an e-panel discussion. 

Every industry expert is now focusing on domestic tourism as they feel that it will take some time for people to gain the confidence to fly overseas, due to COVID-19. While being optimistic about the future and hoping that Indian travellers will again indulge in outbound tourism, key representatives of overseas tourism boards, destination marketing agencies, and industry associations spoke about their future plans for welcoming tourists at various destinations, at the e-panel discussion, ‘The Outbound Rebound’ organised in association with Zanzibar Tourism Promotion Centre (ZTPC) and presented by TravelBiz Monitor. 

Elaborating on the new offerings by Brand USA, Vohra commented, “Partnerships are really important to us and we will continue with various co-ops engaged in training and education, product development making sure that we are sharing some of the amazing content that currently, Brand USA has created, as we are looking at an era which will be led by technology and content. As Brand USA, we feel that we are very fantastically placed there. We have created our own platform called GoUSA TV with some amazing content to inspire consumers. The content can be easily downloaded and used by travel operators and agents representing Brand USA, and it offers authentic content from the voice of locals across the USA, to inspire the consumer. That’s our approach and we are very confident that people will travel in the future”.

While speaking about supporting agents, Vohra said, “We have always worked with small and medium agencies, and that is one of our biggest advantages. All segments are very important for us and they will continue to be, but we have seen that FIT (Free Independent Traveller) segment has grown for us. We foresee a greater demand for FIT in the future. We are making sure that we are working with travel agents for numerous itineraries. I think a partnership with airlines and the travel industry is extremely important for us. We are also working on various itinerary and products for the end consumer to inspire them for travel.” 

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