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Wednesday, 22 August, 2018, 15 : 00 PM [IST]

North Coast California eyes India as an emerging source market

North Coast California, the coastal region in Northern California, receiving more than 90% of its tourists from within the United States of America, is working towards spreading awareness about the destination internationally, and is eying India as an emerging inbound source market. According to Scott Schneider, North Coast California Board Member, who recently was in India for his first business trip, they are targeting only Tier-I cities of India like Mumbai and New Delhi considering the spending power in these markets.

North Coast California receives majority of its international tourists from Canada, Germany and the United Kingdom and according to Schneider, from Asia, Japan and China have shown good growth momentum in terms of visitor arrivals in the last few years.

Schneider stated that North Coast California as a destination is perfect fit for segments like FITs (Free Individual Travellers), small group of friends and families and even VFRs (Visiting Friends & Relatives) who quite often travel to detox themselves from the city life. He stated that the destination is quite popular in the USA among couples and honeymooners, and these two segments contribute about two-third of total visitor arrivals.

Schneider stated that North Coast California gets over 70% of repeat visitors.

North Coast California is targeting to attract around 20% of the total tourist volume of California and for the same it promotes itself under the banner of Visit California on international platforms. Apart from Visit California, North Coast also works with tourism authorities of San Francisco for getting extended reach on a global scale.
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