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Thursday, 14 June, 2018, 14 : 30 PM [IST]

Meydan Hotels & Hospitality to organise multi-city India roadshow in November 2018

In order to strengthen visibility in the Indian market, Meydan Hotels & Hospitality will be organising one-week-long roadshow in India in November this year. Elaborating more on the India roadshow, Marco Duyves, Cluster Commercial Director, Meydan Hotels & Hospitality, said that till now Mumbai and Delhi have been short listed for hosting the roadshow while they are yet to decide on the third city. At the roadshow, Meydan Hotels & Hospitality will be showcasing the two luxury properties under its portfolio, The Meydan Hotel and Bab Al Shams Desert Resort & Spa.  

Meydan Hotels & Hospitality, in February last year, appointed Outbound Marketing as its India representative and has recorded a double-digit growth since then. Duyyes, who was on his first India visit, said that last year, Indians contributed a total of 10 to 15% of total occupancy on an average for both the properties, and India ranks amongst the top priority markets for Meydan. He stated that for The Meydan Hotel, India ranks among the top five source markets while for Bab Al Shams, India is among the fastest growing markets.

Duyves said, “We have increased our focus towards the Indian market considerably in the last one year. I conducted meetings with travel agents and tour operators in Bengaluru, Mumbai, Ahmedabad and Delhi on my first visit and have taken a brief understanding on how this market functions. From now onwards, we will be visiting India every quarter and will focus on increasing our relations with trade which will eventually help us in getting healthy business share. We will also be organising regular FAM trips and other trade-engagement activities as we have two full-time representatives in India from Outbound Marketing who continue to monitor our progress and establish new relations with the travel-trade fraternity.”

Meydan Hotels & Hospitality caters to the leisure, corporate, events and weddings segments at large. The Meydan Hotel is located near Downtown and Burj Khalifa and operates one of the largest meetings and events venues in the UAE – The Meydan Grand Stand. Bab al Shams Desert Resort & Spa, located in the Dubai desert and 45 minutes drive from Dubai Airport, caters largely to the leisure traveller offering Arabian desert experience with outdoor and leisure activities complemented by the dining variety and heritage-style rooms and suites.
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