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Thursday, 18 March, 2021, 13 : 00 PM [IST]

KKR World to represent BLS Interlaken Cruises in India

Mumbai-based KKR World, a business venture of Kunal Kothari (former Head of Rail Europe India), will now represent BLS Interlaken Cruises in India. KKR World already represents Rhaetian Railways (Glacier Express, Bernina Express) and Railtour Suisse, since 2019. 

BLS Interlaken Lake Cruises, operational since 1913, on Lake Thun and Lake Brienz in the Bernese Oberland, operates hourly scheduled cruises from spring to autumn. During the winter season, BLS operates individual cruises on Lake Thun, such as the popular winter steamboat excursion on the paddle steamer Blümlisalp, welcoming around 1 million boat passengers and are therefore has emerged one of the biggest tourism operators in the Bernese Oberland. Not only operating scheduled cruises, but also organising special culinary cruises, such as the Fondue Chinoise Cruise and the Lake Thun Brunch Cruise, one can also hire the boats – for a truly special business event or private occasion.

On being asked the reason for signing up with KKR World to represent them in the Indian market, Niklaus Hotz, Sales Manager for BLS Interlaken Cruises said, “We were looking for an experienced new partner to consolidate our market presence in India despite the challenging circumstances. KKR World represents already a supplier portfolio that fits perfectly with our product. Like this we can bundle knowledge and improve the quality in the consultation process for our customers.” 

He added, “BLS Interlaken Lake Cruises wants to be ready to welcome international guests as soon as borders reopen again. Therefore, we think it is very essential to keep in touch with relevant accounts in our key markets even in difficult times. Our main objective is to increase the number of Indian visitors enjoying a cruise with BLS on Lakes Thun and Brienz during their visit to Interlaken.”

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