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Monday, 22 January, 2018, 18 : 00 PM [IST]

Kenya eyes 12 to 15% growth in Indian tourist arrivals

Kenya is eyeing 12 to 15% growth in tourist arrivals from India this year. Betty Addero, CEO, Kenya Tourism Board (KTB) said that Kenya also plans to promote meetings, incentives, conferences and events (MICE) and adventure segments to increase its traveller base. "Well known for its safaris, Kenya now wants to expand beyond this to cater to different tastes and age groups," she added.

She said that Kenya is mainly considered as a leisure destination among Indian travellers, however, KTB is working on changing its positioning and expanding it to include MICE, adventure, weddings and honeymoon. Adventure tourism is one of the segments, which is rapidly picking up in India and for Kenya, it is going to be a major growth driver, she added.

India is the third largest source market of Kenya after the US and UK. In 2017, Kenya hosted 64,116 Indians travellers. "Looking at the momentum we are expecting the footfalls from India to grow by 12 to 15% this year," she said. India is Kenya's third largest tourism source market, accounting for 6.5% of tourist arrivals to Kenya as of October 2017.
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