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Monday, 22 January, 2018, 09 : 00 AM [IST]

JNTO expects 20% growth in arrivals from India with focus on promoting new destinations

The Japan National Tourism Organization (JNTO) is hopeful of reaching a growth target of 20% in tourists from India this year. Talking at the Visit Japan Travel Seminar in Mumbai, Kenichi Takano, Executive Director - Delhi Office, JNTO, said, “In 2017 the total number of visitors from India to Japan was only 1,34,400, while recording a growth rate of 9.3% which is lesser than our expectation that was set at  1,50,000.” However, he seemed confident for 2018 and said, “This year, we are expecting a growth of 20% and about 2 lakh tourists from the Indian market.” Families, followed by MICE and student traveller are JNTO’s key segments in India.

While addressing the seminar, Takano spoke about the country’s travel and tourism performance in 2017, new destinations, and growth in 2018 from overseas source markets. The seminar focused on the new destinations to be explored in Japan. While talking about the popular and recently added destinations for the Indian tourist market, he says Tateyama is the most popular destination for the Indian market because the peak visitation period coincides with annual school holidays i.e. from April until June. The key attraction of this town is snow, where Indians can enjoy skiing. The other destinations are Hiroshima for its rich historical value and Hokkaido for natural hot springs and ski areas, adds Takano.

Takano said that Japan is a crucial destination for the MICE segment, and Mumbai marks to be a crucial market for the same. They have been researching about the wedding segment for some time and have found that, on an average 150 Indians opt for destination weddings with an approximate expenditure for each being JPY 50 million. “I would recommend Okinawa for their resorts by the beach and Kyoto Temple as the wedding destination. We are also planning to organise a Wedding Destination Seminar in Japan for the exhibitors like hotels and resorts to promote their properties to attract this segment of travellers from India,” adds Takano.

Throwing light on the JNTO’s view to promoting Japan as a cruise destination, Takano says, “Cruise Tourism is very popular especially for China, Korea, and the other South-East Asian countries; also Star Cruises has deployed its ships in the Japanese waters. Hence cruise is an important segment for us.”

According to JNTO survey, the average length of stay of an Indian traveller is approximately 12-15 days, and the spending pattern is about JPY 1,60,000, said Takano.

Japan, the island country is incorporating aggressive promotional techniques to tap the Indian market by organising travel seminars and familiarisation trips for the travel agents and media. JNTO is also participating in OTM and South Asian Travel and Tourism Exchange (SATTE) to further expand its visibility to the Indian market as a leisure tourism destination.
 
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