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Wednesday, 17 February, 2021, 16 : 00 PM [IST]

Experience AlUla webinar generates encouraging response from Indian travel trade

Royal Commission for AlUla (RCU) in association with TravelBiz Monitor had organised maiden interactive webinar to introduce the newest gem of Saudi Arabia, AlUla, to the Indian market. The webinar witnessed a great participation from across the cities in India. The online event discussed key heritage sites of AlUla, hotels, activities, experiences and itineraries. Connectivity and visa access to AlUla were also discussed.

Initiating the web-discussion, Melanie de'Souza, Executive Director, Destination Marketing, RCU, said that India is an important market for them. "AlUla is one of the most significant global heritage sites that will take the whole world by storm." She also added tourism is going to play an important role in Saudi's economy. "Saudi Arabia is synonymous with religious tourism and attracted many Indians on that front. Now, the country is embracing world tourism, hence, the scope is further widen to tap Indian market. Today, the country has diverse offerings for family, honeymooners, adventure and business travel," she explained.
Tyler Gosnell, Head of International, Destination Management and Marketing Office, RCU, stated, “AlUla is a welcoming destination. Once you are in the Kingdom you will realise it is an amazingly open and comfortable destination.”

Beena Menon, India Representative, RCU, through her presentation highlighted four key pillars of AlUla i.e. Heritage, Adventure, Art & Culture and Nature. Furthermore, she talked about the four heritage sites Hegra (first UNESCO World Heritage Site in Saudi Arabia) and Hijaz Railway station, Dadan, Jabal Ikmah and the Old Town of AlUla. 

Huzan Fraser Motivala, Indian Representative, RCU, through her presentation highlighted accommodation & conferencing facilities in AlUla. Motivala, highlighted the place has all the elements to become a true MICE and Wedding destinations for Indians. "Vegetarian food is available in plenty and Indian restaurants are also coming up in AlUla," she said. Short flying time and easy connections to major cities of Kingdom of Saudi Arabia to Indian cities is an added advantage. The webinar also highlighted how visa regime has changed in the recent past and much improvement in regulatory climate.

Samir Mehta, Advisor, Destination Management, Zahid Travel Group, said that they are looking forward to resume travel later this year. "The destination has diverse offerings and suits everyone's need," he said.

The webinar ended with a Q&A session and live quiz with amazing prizes.

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