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Monday, 07 October, 2019, 13 : 00 PM [IST]

Brand USA concludes 8th India Travel Mission across three cities

Brand USA, the destination marketing organisation for the United States, organised their eighth annual India Travel Mission with an aim to educate the Indian travel industry on the potential of the U.S. as a travel destination, plus build and renew relationships with their Indian trade partners. A delegation of 38 U.S. companies and 53 delegates took part in this mission that travelled to Chennai, Mumbai and New Delhi from September 22-27, 2019.

Delegates, including representatives from tourism boards, hotels and receptive operators, among others, received an overwhelming response from the Indian travel trade with more than 820 people attending the multi-city business event.

Commenting on the sales mission, Sheema Vohra, Managing Director of Brand USA in India, said, “The 2019 Brand USA India Mission has been a remarkable event, with the engagement in each city generating noteworthy opportunities and avenues for future business expansion with our Indian partners. This year’s tremendous turnout further enhances the USA as one of the most preferred travel destinations, offering a diverse range of immersive experiences. India holds vast potential for increased tourism to the United States of America and we anticipate significant growth in future.”

The United States of America has seen an upsurge in tourist arrivals from India. In 2018, a record 1.4 million Indians visited the U.S., positioning India at the 10th slot in terms of visitor arrivals. Moreover, Indians were ranked 5th highest in visitor spending in the USA. Indians’ spend reached USD 15.78 billion in 2018 as compared to spends of USD 14.70 billion in 2017, more than several countries with higher arrival numbers to the USA. However, there is still tremendous opportunity for growth in the near future, as the U.S. currently captures only about 5.5% of the Indian outbound travel market. With more Indians now acquiring passports and with the rise of an affluent middle-class, India is positioned as a key market for Brand USA.
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