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Tuesday, 17 November, 2020, 12 : 15 PM [IST]

ATM 2021 to go ahead with live event in Dubai from May 16-19

Reed Travel Exhibitions, the organiser of Arabian Travel Market (ATM), has announced that the 2021 edition of its annual showcase will take place live at the Dubai World Trade Centre (DWTC) from May 16 to 19.

Now in its 27th year and working in collaboration with DWTC and Dubai’s Department of Tourism and Commerce Marketing (DTCM), the theme of the show next year will be ‘a new dawn for travel and tourism’, and the spotlight will be thrown onto the current state of the industry and more importantly, what the future holds. It will also look at the emerging trends and how innovation can drive the industry forward.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “Last week, Pfizer released the first reading of its Phase-3 trial data for its COVID-19 vaccine, announcing that it was more than 90% effective in preventing the coronavirus, based on interim data analysis. 

If approved by the US Food & Drug Administration (FDA), Pfizer estimates it can roll out 50 million doses this year and up to 1.3 billion in 2021, enough to vaccinate almost 675 million people. So, we’re confident that by May next year, we will be on the threshold of a new dawn for our industry.”

ATM 2021 will also play an integral role in Arabian Travel Week and for the first time, a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before. ATM Virtual, which made its debut earlier this year after ATM 2020 was postponed, proved to be a success attracting 12,000 online attendees from 140 countries.

In total, the event facilitated 11,301 prescheduled one-to-one meetings and 23 live video sessions including Q&As and polls which ran alongside the presentations to enable audience interaction. Overall, the webinars had more than 24,000 views over the course of three days.

“It is imperative that we include a virtual element to Arabian Travel Week because many industry professionals from around the world, cannot attend the live event in person every year. It would also be naïve of us to imagine that governments throughout the world will relax their travel restrictions, to the same degree, at the same time and of course reopening airports and flight routes will also vary by country,” adds Curtis.

Other notable features of Arabian Travel Week will include International Luxury Travel Market (ILTM) 2021, and Travel Forward, the travel technology vertical. ATM will also be partnering with Arival, which through a series of webinars will cover current and future trends for tour operators and destination managers.

Other features will include Buyers Forums dedicated to key source markets including Saudi Arabia, India and China plus a virtual digital influencers’ speed networking session, a hotel summit and a responsible tourism programme.  (Source: Hotel & Catering News Middle East)

 
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