Yatra.com, an online travel agent (OTA), has now
made it easier to search and find flight related information on its
Android and iOS mobile application. In a first-of-its-kind initiative,
Yatra has introduced Voice Search to revolutionise and simplify the user
experience while booking domestic and international flights.
The new Voice Search is extremely simple to use. One can simply
tap on the microphone icon appearing at the top right on your mobile
phone and speak out the travel details, e.g. ‘I want a flight from Delhi
to Mumbai for two adults next Tuesday’. The flight results with all the
options will appear instantly. Voice Search is particularly useful for
long queries that would otherwise require plenty of details to be typed
in, such as number of travellers, number of adults or children.
The brilliance of the feature is that popular holidays are
synchronised into it, so one can search for ‘flight from Delhi to Sydney
for two adults on Christmas’ and instantly get all the available flight
options for two adults from Delhi to Sydney on 25th December.
Commenting on the development, Sharat Dhall, COO (B2C),
Yatra.com says, “Over the last 18 months, we have seen a significant
increase in searches and bookings via mobiles and hence the introduction
of a feature like Voice Search to make it easier for the mobile user to
search and book flights. We think it will play a transformational role
in the way flight bookings are made. Voice searches on search engines
are already over 20% of all mobile searches and continue to grow every