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Friday, 18 November, 2016, 13 : 00 PM [IST]

Via.com unveils 2nd edition of Biggest Online Travel Sale until Nov 20

Via.com, recently announced the launch of the second edition of its Biggest Online Travel Sale (BOTS 2.0). The five-day long second edition of BOTS will focus on travel bookings for the upcoming Winter Holiday season and beyond. Beginning on November 16, BOTS 2.0 will provide attractive jaw-dropping offers and big discounts across flights, hotels and holiday packages until November 20.

This is a first-of-its kind omni channel sale. BOTS 2.0 is not just available on its website, mobile site and mobile app but also at over 75,000 Via agents’ outlets and at over 5000 corporate partners.

Commenting on the launch of the sale, Swaminathan Vedaranyam, CEO, VIA said, “After the phenomenal response from the customers and partners during the first edition of BOTS, we are delighted to launch the second edition of BOTS. The core DNA of our company is to add value to the user’s experience. With BOTS 2.0, we are giving them a larger platform to explore various exclusive deals across all our channels.”

The first edition of BOTS held last year in December had received phenomenal response from customers across the country with close to a million downloads of the VIA app completed during the event. During the upcoming promotional event, the company is expecting a reach of 400 million, conversion numbers to rise by 10x and mobile installs to surge by 5x.
 
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