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Thursday, 10 November, 2016, 15 : 00 PM [IST] rolls out website’s lite version for mobile browsing in India, has launched a lite version of its website for mobile browsing in India. The lite version is aimed at helping users browse its website faster on their smart phones in areas with slow or poor internet connectivity. The version that has just been unveiled has already led to an increase in mobile bookings by 200% in just one week.

“Via Lite” loads six times faster and provides a better experience to users in urban and rural areas with patchy networks. Another advantage of the Lite version is that it can be added as a bookmark on the mobile home screen. Other remarkable features include personalised notifications for the latest deals and vouchers and great offline experience. The offline experience would mean that in case of flaky internet connection, you can also search offline. However, the offline experience is currently available only in the airlines segment. Via will extend this feature to the hotels, holidays and bus segment in the next three months.

According to Varun Gupta, CTO,, this feature is primarily for consumers using slower internet connections. “With powerful features like push notifications, offline access, add-to-home screen, fast page load and a smooth user interface, the main message is that you don’t need to choose between web or app. We are providing users with a frictionless and highly engaging experience on the mobile web.”
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