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Friday, 25 May, 2018, 17 : 00 PM [IST]

TUI Group transforms India subsidiary into online player to gain market share in Internet booking space

Aims to gain additional EUR 1bn in turnover & customers from India, China & Brazil by 2022
Having identified India, China and Brazil as future markets to gain significant share in the growing online travel bookings space, TUI Group has devised the ‘TUI 2022’ strategy. As part of this exercise, Group’s subsidiary TUI India has been transformed to a digital provider exclusively focusing on the online business. Its website now allows Indian consumers to combine flight and hotel offerings within seconds. The change in approach is underpinned by the appointment of Krishan Singh as CEO of TUI India. Krishan joins TUI India from where he served as Senior Vice President.

With its TUI 2022 programme, the Group will achieve a fully digital market entry based on standardised, globally scalable and uniform software architecture in India, China and Brazil. By 2022, TUI Group aims to win additional turnover of EUR 1 billion and 1 million additional customers from these future markets.

TUI launched its classical tour operating business in India in 2005. The business has now been realigned to reflect India’s rapidly expanding Internet usage and significant growth of online travel bookings. In 2017 alone, revenue in the online travel booking market in India climbed by more than 30% year-on-year to USD 22.5 billion. Alexander Linden, Director Future Markets, TUI Group, “India is one of our future markets to deliver additional growth for the TUI Group. Realigning the local business with a strong digital focus under our TUI brand offers enormous opportunities. I am happy to have Krishan and his team onboard, they will ensure business expansion and deliver future growth.”

Commenting on his appointment, Singh said, “I am delighted to be part of the future markets team at TUI Group. By focusing on the online business, we will participate in the strong growth in the Indian market and contribute towards delivering the ambitious goals set out in TUI 2022.”
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