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Tuesday, 02 July, 2019, 20 : 03 PM [IST]

My Value introduces travel industry’s first Online B2B Loyalty Program

‘MVT Rewards Program’ promises multiple rewards for travel agents per booking
My Value, a B2B Travel company with a proprietary customizable Package Booking Portal with more than 7000 agents base spread across 170 Indian cities, has introduced travel industry’s first online B2B Loyalty program. Christened as MVT Rewards Program, the company promises its registered B2B agents Reward Points for every booking that they make on ‘’ as well as Bonus points for the next booking. Moreover, Bonus points of the first booking would be added to the agent’s ‘Points Total’ when he makes the second booking. 

In the MVT Rewards, 100 points earned is equivalent to INR 100. 

Both Reward Points and Bonus Points under the MVT Rewards Program will be calculated based on per passenger booked basis. Reward Points are based on Per Pax booked and would be 50 or more Points, while Bonus Points would be 100 or more Points for per pax booked. 

In order to make the Rewards program more attractive, the company has also brought in a two-level ‘Super Bonus’ benefit as well. When an agent books 10 and above Pax for ONE destination in a month, he gets 50 points Per Pax as Super Bonus and when he books 25 and above Pax for ONE destination in a month, he gets 75 points Per Pax as Super Bonus. The wow factor is that he gets the points from the first passenger. For example, if an agent has booked 30 Pax for a destination in one month, his Super Bonus would work out to be 30 Pax X INR 75 = INR 2250 Redemption of the points would be done every quarter. 

MVT will transfer the amount equivalent to the accrued points to the Agent’s bank account.

 Explaining the rationale behind introducing this novel rewards program, Deepak Agarwal, Managing Director, My Value Travel.Com Pvt. Ltd, said, “In a cutthroat competitive environment, a Travel Agent uses multiple DMCs for a Destination. We wanted to have a larger share of his business. We did not want to do an ad hoc ‘Incentive Scheme’ as this would result in increased business only during the period that the Incentive Scheme runs. For creating Brand Loyalty and to reward the increased business of our Agent Partners, we created the MVT Rewards Program.” is in the travel B2B business for the last 20 years and is the number one DMC for Mauritius by the number of Indian travellers serviced for the last many years. The company has added popular island resorts of Maldives as well as Bali to its portfolio in recent years.
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