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Tuesday, 22 September, 2020, 18 : 00 PM [IST]

MakeMyTrip expands footprint in UAE

MakeMyTrip has forayed into the United Arab Emirates with its portfolio of rich travel offerings for travellers across Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Ras Al Khaimah, and Umm Al Quwain. The new market entry will be led by an engaging marketing campaign in India and the UAE as MakeMyTrip partners with Royal Challengers Bangalore (RCB), Mumbai Indians (MI) and Chennai Super Kings (CSK). 

With over two decades of experience in serving and catering to the ever-evolving traveler needs in India, the company has now set its focus on redefining the experience for travelers in the UAE through its wide gamut of offerings spanning across flights, hotels, staycations, activities and more. 

MakeMyTrip has launched its customer engagement campaign, Life Ka Karo Game On! themed and conceptualised around reviving the vigour of celebrating life in the world post-COVID-19  -- by bringing together passion for cricket and travel. The campaign includes a one-of-a-kind gaming contest on the app allowing travel and cricket fanatics to participate in daily raffle contests and trivia on the T20 extravaganza – gratifying winners with ‘unlimited reward points , and unlimited burn on anything travel’ and more. 

Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip, said, “We are excited to take MakeMyTrip to the UAE and introduce rich travel offerings that are stamped with our deep understanding of evolving traveler needs that will serve the expatriate as well as Emirati population in the region. As the travel industry gets back on the rails after pandemic-led disruption, we continue to believe in the long-term opportunity in travel and are confident of the opportunity that the UAE market represents as a global travel hub.”

With people gradually returning to travel in the new normal post the pandemic, MakeMyTrip has readapted its offerings to assure safety standardisation and augmented hygiene standards in compliance with the guidelines issued by WHO and local travel authorities. Together with its partners across the value chain, the company has rolled out its offerings for airlines, hotels and holiday packages including Staycations, Daycations in conformity with MySafety, safety assurance program that ensures safety across all travel touchpoints.   

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