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Thursday, 11 February, 2021, 12 : 30 PM [IST]

goibibo sees surge in bookings for couple-friendly hotels for Valentine’s Day weekend

To celebrate upcoming Valentine’s Day, young couples are actively searching and booking weekend getaways at couple-friendly hotels and properties that promise hassle-free booking, no-judgment check-in and provide an assurance of safety and hygiene. On the goibibo platform, more than 70% of the bookings for the weekend starting February 13 have been made for couple-friendly hotels; and this is only expected to increase as V-Day approaches. 

Addressing the need-gap for secure and safe accommodation space for consenting adults, couple-friendly hotels have seen a surge in pent-up demand amongst young couples. Bookings on the platform indicate a steady month-on-month increase of ~40% since the Unlock phase in June 2020 – with majority of bookings being made by couples hailing from Tier-I and II cities including Jaipur, Chandigarh, Lucknow, Visakhapatnam, Guwahati, Bhubaneswar, Cochin, Vadodara, Patna and Indore. While the room nights share is equally spilt between Tier-I and II cities (at 36.5%), Tier-III cities contribute nearly 27% to the overall couple-friendly room nights booked on the platform. Leisure destinations including Goa, Jaipur, Digha and Manali have emerged as some of the popular travel-to destinations. 

Commenting on the momentum picked by the couple-friendly segment around the upcoming Valentine’s Day, Sunil Suresh, Group Chief Marketing Officer, goibibo said “At goibibo, we are playing cupid by offering hassle-free access to safe, hygienic and cost-effective couple-friendly options this Valentine’s Day. Since the unlock phase, we are seeing strong growth momentum within the couple-friendly segment. This consistent growth reflects customer’s faith in safety assurance and a heightened sense of comfort at these properties during the pandemic.”

A study of hotel booking behaviours and preferences on goibibo indicates that close to 70% of the bookings for couple-friendly hotels are finalized a day before the date of travel or on the day of check-in – a trend that continues to dominate other booking patterns amongst couples. In terms of the duration, more than 78% of the properties are booked for a day –with many opting for three star or budget category hotels. 

 
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