Expedia, a full service Online Travel Agent (OTA), released the results of the 2016 Hotel Etiquette Report, an analysis of behavior and preferences of Indians while booking hotels highlighting that 94% of Indians obsessed with social media prefer a free Wi-Fi connection at a hotel, while 37% are unwilling to pay for the same.
“The Hotel Etiquette survey highlights some interesting facts about preferences of Indian travellers while booking a hotel. According to the survey, the most preferred medium of booking a hotel amongst 35% Indians is a desktop/laptop/computer followed by mobile app on smartphone/tablets used by 29% while 14% travellers book through mobile web using smartphone/tablets. It is interesting to note that 89% Indians consider hotel reviews as very/somewhat important while choosing a hotel. As Indian travellers are evolving, 77% consider the ability to earn and redeem reward points on their bookings as important,” said Manmeet Ahluwalia, Marketing Head, Expedia India.
The survey was conducted amongst the males and females of India and highlights interesting findings regarding their preferences while booking a hotel of their choice. The survey was conducted online in the month of August by GFK Custom Research, North America on 1,014 randomly selected adults.