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Tuesday, 17 April, 2018, 11 : 00 AM [IST]

25% surge in Indians travelling overseas this summer: MakeMyTrip Report

Long-haul overseas destinations are increasingly gaining popularity among Indians this summer, especially London and Paris, and over half of these travellers prefer to stay in four & five-star hotels. Moreover, there has been a growth of 24% in Indians travelling this summer, and most of them are in the age group of 25-35. These are some of the findings of the Summer Travel Trends Report by MakeMyTrip based on the bookings on its portal for April to June, 2018 period. The results are in comparison to a similar research carried out last year.

Commenting on the report, Mohit Gupta, COO, MakeMyTrip, said, “MakeMyTrip remains the first port of call for customers’ travel needs. With this travel report, we wanted to draw insights about the travel behaviour of our customers and how people are travelling in the upcoming summer season. There has been a significant increase in the number of people travelling this summer with 24% more Indians traveling this season. A noteworthy trend that has emerged is that Indians are opting to travel to domestic offbeat destinations like Namchi, Sikkim and Varkala among many others. With mobiles, becoming the heart of communication there also has been a remarkable year on year increase in bookings coming from smartphones. The report is reflective of the trends being seen in the industry at large. The outcome of this report will help us better adapt ourselves and ensure that our offerings are in sync with the emerging travel needs, making us the perfect travel companion for Indian travellers.”

Additionally, smartphone penetration and adoption led by the young travellers is driving the shift from offline to online in the travel industry. The transactions made from mobile app have increased by 64% since last summer.

Findings of the Summer Travel Trends Report

•    24% more Indians are traveling this summer compared to last year.
•    About 50% of bookings are made by travellers in 25-35 age group.
•    More travellers this summer are heading to long-haul international destinations, which has registered 25% growth in bookings.
•    Over half of the international travellers prefer to stay at 4/5 star hotels during their summer travel.
•    One in every 3 domestic traveller prefers to stay at 4/5-star hotels during their summer travel.
•    International travellers are spending 10% more this year on their travel compared to last year
•    International travellers spend approximately over 2.5 times that of domestic travellers with average per person spend for international being INR 78,500 compared to INR 30,500 for domestic travel.
•    Mobile is increasingly becoming the preferred booking platform with 64% of the overall transactions being done through mobile, 5 percentage points higher than last summer
•    There has been a double-digit increase in customers doing more than 2 transactions for this year's summer holiday plans compared to 2017.

Domestic Travel Trends
•    Despite the heat - Goa continues to top the chart as the most preferred holiday destination in the summer season as well. Cooler climes of Manali, Ooty and Shimla are the other top summer travel destinations.
•    Interestingly, this summer Indians have shown great interest in travelling to some off-beat destinations as well. Other than Thekkady, Wayanad, Guwahati and Shillong; places like Spiti, Hampi and Namchi are being picked as the new go-to places by young Indians.

International Travel Trends
•    Dubai followed by Singapore and Thailand continue to be the most popular summer travel destinations
•    London and Paris are the top destinations for long-haul trips
•    With 5 times growth, Rome Toronto, Amsterdam and Istanbul are the top growing international destinations this summer followed by Astana, Almaty, Lombok, Mykonos
•    Vietnam, Jordan, Israel, Cambodia are among the most searched off-beat international summer destinations
•    Long-haul international destinations have registered higher growth this year compared to Short Haul destinations

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