TravelBiz Monitor

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Friday, 04 January, 2019, 14 : 15 PM [IST]
OYO brings customer autonomy to its mobile application, launches OYO Assist
By TBM Staff | Mumbai


OYO, chain of hotels, homes and living spaces, has introduced OYO Assist, an in-application support platform, with self-serve flows that offers features ranging from booking modification to enquiry on OYO hotel policies to claims for refunds on bookings, all at the touch of a button. OYO Assist is first-of-its-kind consumer product in hospitality industry providing end-to-end automated resolution to customer. 

An addition to the OYO customer application, OYO Assist will give customers a seamless and customised stay by transforming the hotel’s digital ecosystem into a personal hotel assistant with the ability to fulfil requests for services, and answer queries on hotel policies, cancellation, and modify bookings, thus providing transparency in access to issues raised, support issues registered and more. This latest inclusion to the mobile app is in line with OYO’s pioneering use of technology in budget hotel operations, enabling users across properties to have a personalised experience.

Commenting on the development, Anil Goel, CTO, OYO, said, “Technology has been the biggest driver for OYO in creating value for our customers as well as India’s hospitality industry at large. Customer centricity has always been a key focus area for us. With OYO Assist on our mobile app for customers, we are putting guests in the captain’s chair. The technology we offer our guests is smart, instinctive, and creates a more connective and convenient experience during their stay. With this, we can now resolve concerns faster and improve overall guest experience at every touch point!”

With the help of technological innovation such as this, OYO aims to consolidate its vision of creating beautiful living spaces across India, Nepal, China and Malaysia and enable customers to experience them seamlessly.

 
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