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Thursday, 11 April, 2019, 13 : 15 PM [IST]
Minor Hotels and NH Hotel Group announces the forthcoming debut of luxury Anantara brand in Spain
By TBM Staff | Mumbai

Minor Hotels and NH Hotel Group has announced the signing of an agreement to operate the Villa Padierna Palace, a hotel located in Marbella in the south of Spain. The property is owned by the Villa Padierna group and will be managed with immediate effect under a variable lease agreement. Following Minor Hotels’ acquisition of NH Hotel Group in October 2018, this agreement will see the first integration of the two companies’ portfolio of brands, with Villa Padierna to be rebranded to Minor Hotels’ core luxury brand Anantara Hotels, Resorts & Spas in the coming months.
 
Dillip Rajakarier, CEO, Minor Hotels, commented, “We are very happy to debut our luxury Anantara brand in Spain with the upcoming launch of Anantara Villa Padierna, Marbella Benahavís Resort, which at the same time demonstrates our commitment to integrate Minor Hotels and NH portfolio of brands and operational expertise across our joint and expanding geographical footprint.” 
 
Ramón Aragonés, CEO, NH Hotel Group, said, “This agreement marks excellent progress on our integration with Minor Hotels and the first opportunity for NH to offer Europe an ultimate luxury concept which connects travellers with authentic experiences in privileged destinations.” 

Minor Hotels and NH Hotel Group have successfully started to implement key integration strategies, bringing all of their hotel brands under a single corporate umbrella, now with presence in over 50 countries worldwide. Two key integration initiatives include the transfer earlier this year of Minor Hotels’ Portugal and Brazil operations to NH Hotel Group to benefit from scale and geographic expertise and aligning Minor Hotels’ and NH Hotel Group’s brands so that the geographic operating clusters can best capitalise upon brand expansion and rebranding opportunities. The signing of Villa Padierna and upcoming rebranding to Anantara, to be managed by NH Hotel Group under the guidance and brand oversight of Minor Hotels and with the combined leadership and expertise of both companies, is the first milestone in the materialisation of this strategy. 


 
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