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Thursday, 18 July, 2019, 17 : 00 PM [IST]
Radisson Hotel Group launches its new multi-brand digital platform
By TBM Staff | Mumbai

Radisson Hotel Group has launched its new multi-brand and mobile-first global website,, which also serves as the unique platform for Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels App, available by the end of July 2019. This online landmark brings the group a step closer to becoming one of the industry’s digital leaders.

The enhanced allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and to easily book a stay in just a few clicks.

Eric De Neef, Executive Vice President & Global CCO, Radisson Hotel Group, said: “The launch of is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value. is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent.”

For both new and existing Radisson Rewards members, and the Radisson Hotels App will deliver a personalized digital experience. Thanks to its intuitive user interface, the website and the App will be the main hubs for earning, viewing and redeeming points – as well as seeing all the benefits of Radisson Rewards in one place.