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Friday, 19 May, 2017, 13 : 00 PM [IST]
Celebrity Cruises launches Celebrity Edge; Malala Yousufzai named ship’s ‘Godmother’
By TBM Staff | New Delhi

Establishing a firm belief in the principles of gender parity, equality and diversity with every nautical mile it covers in the sea Celebrity Edge, launched by Celebrity Cruises has named Malala Yousufzai as ship’s ‘Godmother’.

She has been described by Richard D Fain, Chairman, Royal Caribbean Cruises Ltd. (parent company of Celebrity Cruises), as an “honest to god hero.” The reason behind choosing Malala Yousufzai was that she has always been a beacon of hope for the downtrodden and the oppressed, and has the tenacity to stand up for what she believes in.

Keeping her spirit alive, Celebrity Edge will showcase the documentary ‘He Named Me Malala’ on the in-cabin TVs and Celebrity Cruises has already made a significant amount of donation to the Malala Fund. In the near future, the book ‘I Am Malala’ will also be available on Celebrity Edge, sales proceeds from which will go directly to the Malala Fund! Celebrity Edge is partnering with this fund to help raise money and better the lives of more than 130 million girls battling oppression, lack of education and abuse.

Apple Woo, Head-Sales and Marketing, Celebrity Cruises, Asia who arrived in India last month to promote Celebrity Edge, commented on the launch saying, “Celebrity Edge is packed with features, and guided by the spirit of one of the leading icons of upright morality, tenacity and dedication for equality, Malala Yousufzai. We sincerely hope that Celebrity Edge and our partnership with Malala’s non-profit foundation, the Malala Fund, brings in a sea of difference in the lives of the millions of girls still battling inhumane physical and intellectual surroundings.”

Commenting on the launch, Ratna Chadha, Chief Executive, TIRUN, exclusive India representative of Celebity Cruises said, “Celebrity Edge has made a unique collaboration with Malala Yousufzai and assigning her the most revered position of ‘Godmother’, and we have a ship that represents the highest standards of aesthetics, brilliance and morality-in short, a hands-down winner. We sincerely hope that Celebrity Edge will keep up the hard-earned legacy of its predecessors and cater to the growing market for cruising being experienced all over the world.”

Celebrity Edge will undertake its maiden voyage in December 2018, pre-bookings for which have already started and are in full swing.

 
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