TravelBiz Monitor

Outbound News

Monday, 03 September, 2018, 13 : 00 PM [IST]
More than half of Chinese travellers visit India for leisure: Report by
By TBM Staff | New Delhi

With only 2.4 lakh travellers visiting India in the last year from China, the largest outbound source market in the world with 144 million outbound travellers, KJ Alphons, Minister of Tourism (I/C), Government of India, renewed India’s efforts and delivered a strong pitch at a recent roadshow in Beijing to increase the inflow of Chinese travellers to India by highlighting India’s diversity and assuring visitors the paramount security. Tourism Ministry has shown interest in the Chinese market and the initiatives are said to take place to draw 14.4 lakh Chinese visitors into the country by 2020 (10% of the global pie).

Chinese International Travel Monitor (CITM), a report by to understand the Chinese traveller trends has revealed that more than half of the Chinese travellers are travelling to India for leisure. This is attributed to India’s local cuisine (30%), rich history and heritage (25%) and the traditional handlooms, craft and shopping markets (25%), which make India an appealing destination to experience its local culture.
Star-struck by global pop-culture, film and television (62%) are now the main sources of inspiration for Chinese millennial travellers. So much so that out of the 59% of Chinese travellers who expressed interest in visiting the timeless monument of love, Taj Mahal, when they visit India – 38% attributed the desire to have emerged because of it being a favourite television series or film location. Interestingly, 26% added Taj Mahal to their bucket-list after seeing their favourite celebrity visit it. 

Travel brag moments and selfies were a huge part of the Chinese millennial travel experience in 2017, with 63% using the reverse camera angle to boost those likes and build their social brand. India’s picturesque towns replete with natural beauty (62%), indigenous local food (49%) and vibrant local culture (40%) found their way to most selfie-worthy moments for Chinese travellers when exploring India. 

Johan Svanstrom, President, said, “Every globe-trotter likes to feel welcome in a new country – it’s no secret we all crave human connection which is especially true when we’re in a new environment. We know from the CITM report that Chinese travellers feel comfortable and most welcome in destinations when shop assistants speak Mandarin, Chinese mobile wallet is accepted, and there is signage they can understand.”