TravelBiz Monitor

Outbound News

Saturday, 08 September, 2018, 14 : 23 PM [IST]
Marketing Manchester expects Jet Airways’ non-stop service to position the destination as gateway to North England
By Disha Shah Ghosh | Mumbai

In order to position Manchester as a gateway to North England with the upcoming launch of the five weekly non-stop services by Jet Airways, Marketing Manchester is currently promoting the destination among the travel trade fraternity in Mumbai, Delhi and Bengaluru. This is the first time the tourism promotion agency of Manchester is undertaking an exercise of such scale in the Indian market, having received good traction in the past few years from families as well as student travellers. Nearly six years ago, Marketing Manchester had undertaken introductory workshops with VisitBritain in India. 

Talking at the Mumbai leg of the roadshow, Victoria Braddock, Director of International Marketing, Marketing Manchester, said, “With the launch of the Jet Airways non-stop service to Manchester from November 5, we are looking at growing inbound traffic to India. We are delighted with the decision of Jet Airways to operate a direct flight on Manchester. This service will be the first ever direct air access between Manchester to an Indian city.” 

With the Cricket World Cup 2019 coming to Manchester, Braddock believes the tournament is going to raise the profile of the destination across India. “We hope to encourage many Indians to come to Manchester for the tournament, especially for the India-Pakistan and India-West Indies matches. Besides sports, Manchester is a perfect destination for tourism because of its culture, heritage, history, urban landscape and countryside. The city enjoys a unique location advantage in the UK with destinations like Scotland, Wales, Liverpool and Leeds in close proximity.”  

Marnix H. Fruitema, Executive Vice President – Commercial, Jet Airways, said that they will deploy the A330 on the route with a capacity of 254 seats, including 18 Premier seats. “We connect via Manchester four destinations in North America along with Atlanta and JKF Airport by code-share partners, with further onward connections to multiple cities by Delta Airlines.” The Manchester service will be the 21st international destination on Jet Airways’ network, and Fruitema believes, that this flight will also offer an opportunity to promote inbound traffic by creating awareness about the Incredible India theme. “We are hoping to welcome a mixed customer profile of student, families and business travel on this route.”

For Vishal Bhatia, Country Manager - India, VisitBritain, this flight will further assist them in promoting the country in India with options to create multiple itineraries. “Our priority is to promote all the regions of the UK, and we have seen a lot of traction from India for North England. Having a direct flight from Mumbai will only help us further.”