TravelBiz Monitor

Inbound / Domestic News

Tuesday, 13 October, 2020, 17 : 00 PM [IST]
Global travel strategist cites case studies of innovation during pandemic to enthuse Indian tourism stakeholders
TBM Staff

TravelBiz Monitor in association with (MTR) and Big Blue Road (BBRi) organised an e-Workshop titled ‘Relaunch Your Business, Learn from Global Case Studies’ for the travel & tourism stakeholders in India, today. The e-Workshop, hosted by Shawn Mendes, Founder, Big Blue Road and Carolyn Childs, CEO,, Futurist and Strategist, was moderated by Sheldon Santwan, Editor and CEO, TravelBiz Monitor. Childs presented various global case studies related to the industry at the e-Workshop.
This e-Workshop generated immense interest among the audience as it threw light on the various innovative steps adopted by myriad segments in different countries to generate revenue, and at the same time  ward off the dominance of the pandemic in their business.

Childs started by saying that the current situation has made the world terribly powerless, but at the same time it has opened a new window of opportunities. She said that safety, community, nature, flexibility, peace of mind, etc. were always associated with tourism. "These things were always there, but with the changing circumstances they are vital now," said Childs. 

Citing an example, she said that hotels should allow more flexibility to guests while checking out. She emphasised that understanding the trends is very important to remain in the business during this critical hour. "Understanding trends matter because they create sustainable advantage and enable a businessman to chart right path," she exhorted.

She also said that going digital is the need of the hour and spoke about a digital marketing agency in Australia. "Agents of Influence (AOI) is doing a fantastic job by working with both overseas and domestic destinations. A group of Australians came together and are working for the tourism industry. AOI means ROI," she said.
Childs also said that AOI provides all kinds of help right from air ticketing to hotel bookings. "Such initiatives will be helpful for India as well", she pointed out.
She gave many examples of what other countries are doing to survive during the pandemic. She started with New Zealand, where travel agents have tied up with local universities and offer different food trails for students coming from countries such as France and Japan. The students from these countries can enjoy the food of their homeland in New Zealand, and along with it, they can also opt for multi-day tours to know more about New Zealand.
Enumerating on the initiatives taken by the UK, she spoke about its first socially distanced concert show. The future of a live music show or concert might look like this, she said. Besides, she shed light on a plethora of examples undertaken by various governments to revive tourism. For example, Belgium government offers free train rides to generate the demand for domestic tourism. Similarly, Cyprus paid for the tourists who caught Covid-19 during their tours, she said.
Throwing the spotlight on ‘Flight To Nowhere' concept, which recently started in Taiwan for travel-starved tourists, Childs pointed out that travellers of these fake flights pay GBP 360 to eat on board which is the latest sign of public appetite for an aircraft experience. She suggested that Indian airlines can also look at these examples and adopt some of them. Citing another example, she said that Qantas Airways has recently introduced sight-seeing flights, for which tickets were sold out within 10 minutes.
Another case in point, Childs mentioned was Tasmania that came out with creative marketing campaigns both for domestic and international markets. "All these are good initiatives, others can take note on these," Childs pointed out.

During the Q&A session, one of the questions was, in India, the government doesn't see tourism as a priority sector and there is lack of relief funds. In her forthright reply, she said, "We can't change uncertainty, but we have to learn managing through uncertainty."