TravelBiz Monitor

Hospitality

Monday, 24 June, 2019, 16 : 15 PM [IST]
OYO Townhouse announces its milestone by opening the doors of its 100th OYO Townhouse
By TBM Staff | Mumbai

OYO Hotels & Homes has announced that it has reached a milestone by opening the doors of its 100th OYO Townhouse in India, which is also the biggest so far with more than 130 rooms. OYO Townhouse, ‘the friendly neighbourhood hotel’, is a unique combination of a hotel, home, merchandise store and café and is targeted at millennial travellers aspiring premium economy accommodations.

With 90% occupancy, OYO Townhouse has witnessed 1.3x growth in the number of repeat customers. OYO Townhouse has also received great feedback from guests with 82% consistently rating them 4 & above (out of 5). Interestingly, 90% of its bookings have come from organic channels in the current quarter* (Apr-June 2019)

Commenting on the growth, Aditya Ghosh, CEO of OYO, India & South Asia, said, “The 100th OYO Townhouse in India is a big moment for us. Within 29 months since its launch in India in January 2017, OYO Townhouse has captured the imagination of millions of value-conscious and globetrotting millennials across 16 cities in the country. With the opening of the 100th OYO Townhouse, we are strengthening our lead as India’s largest mid-market hotel brand and will continue to aggressively expand the category by working closely with asset owners to offer quality, convenient and comfortable accommodations at affordable price points.”

Ankit Tandon, COO, Operated Business, OYO Hotels & Homes, added, “The overwhelming response to our mid-market offering OYO Townhouse has been one of the key drivers of OYO’s growth in India. OYO Townhouse is one of our most loved brands with 82% guests rating it highly. Through this brand, we aim to offer a unique hospitality experience, designed to suit the needs of the new age millennial travelers, looking for convenience, comfort, value for money, all within a contemporary set up. With the 100th Townhouse launch, we are reinforcing our mission of  creating quality living spaces for everyone and are geared towards expanding operations to many more cities across India by 2019-end.”


 
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