Singh will be responsible for leading the organisation’s strategy to promote Turkey and Greece as a leading leisure and business events destination for Indian travellers.
“Madhulika comes with a proven track record in international outbound sales, marketing, business development and MICE. She has been in the travel industry for a decade working with companies like Thomas Cook, Kuoni, SOTC and many more planning and leading sales and business development,” the company said in a statement.
“There is substantial interest in destination Turkey amongst Indian holiday-makers from MICE and holiday point of view. Though Best Travels Turkey is comparatively new in India than other DMCs, I’ll be ensuring that Best Travels Turkey is top of mind in Indian travel agents ensuring client satisfaction and bringing Turkey and Greece under one roof for agents,” Singh said.