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Thursday, 25 July, 2019, 16 : 58 PM [IST]

Belson Coutinho CMO, VFS Global

Coutinho will be responsible for driving the company’s global marketing and branding strategy across its vast network of 147 countries spanning 5 continents. He joins the management team to support the organisation's growth and business plans, and will also manage overall customer service, quality, information services and loyalty in his role.

Prior to VFS Global, Coutinho was Sr. Vice President at Jet Airways, heading the airline’s global marketing, digital, social media, e-Commerce, loyalty and voice of guest strategy.

A highly experienced marketer, Coutinho has been instrumental in setting up and managing Jet Airways' global strategy and pioneered various innovative industry-first initiatives in the global aviation industry.

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