As part of the observance of the International Year
of Sustainable Tourism for Development, the World Tourism Organization
(UNWTO), which is leading the campaign, has named Costa Rican President,
Luis Guillermo Solís Rivera as Special Ambassador of this important
global action.
The initiatives developed by Costa Rica in the
field of sustainable tourism as well as its international positioning
and momentum in this field are some of the factors behind the
designation.
Traditionally considered an example of environmental commitment,
Costa Rica is home to 5% of the world’s biodiversity. In addition, more
than 25% of the country’s land area is classified as protected, and the
country is already being powered 100% with renewable energy.
One
of the most outstanding initiatives carried out by Costa Rica has been
the creation of the Certification for Tourism Sustainability. The
programme, designed by the Costa Rican Tourism Institute, categorizes
and differentiates tourism companies based on their environmental
commitment.
“This recognition for Costa Rica bears witness to our emphasis
on this non-smokestack industry. It also allows us to strengthen our
drive to encourage more women to lead sustainable tourism projects for
their economic empowerment,” said Rivera.
“The International
Year of Sustainable Tourism for Development is a unique opportunity to
promote common action, but also to underline efforts in this field; and
Costa Rica’s contribution to global sustainability is one of the best
examples to follow. We are very grateful to President Solís for his
support and leadership in advancing tourism as a tool for sustainable
development,” explained UNWTO Secretary-General Taleb Rifai.