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Monday, 07 September, 2020, 13 : 00 PM [IST]

Rajasthan’s new Tourism Policy to promote lesser-known destinations

The Rajasthan Cabinet approved Tourism Policy 2020 which seeks to strengthen the state’s presence in key national and international markets by diversifying existing portfolio, focus on lesser-known destinations and improve visitor experiences, reports Times of India.

As per the five-year policy, two to three prominent monuments or sites in each division of the state will be developed as 'Iconic Monuments' or sites to be managed by the new District Tourism Development Committees. Similarly, there is a provision for a museum grant scheme to promote private museums to showcase the rich cultural heritage of the state.

With growing demand for new “experiences”, several private stakeholders are offering innovative experiential tourism products which require the support of the government for marketing and promotion. (Source: Times of India)

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