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Tuesday, 04 February, 2020, 16 : 18 PM [IST]

‘Incredible India 2.0’ focuses on Niche tourism products including yoga, wellness, luxury, cuisine, wildlife among others: MoT

‘Incredible India 2.0’ launched by the MoT in 2017 is now focusing on the promotion of niche tourism products of the country through a campaign named as, ‘Find the Incredible You’ on various digital and social media. The campaign focuses on transformative experiences through unique storytelling in the format of autobiographies of travellers, with the tagline ‘Find the Incredible you’.  The Campaign was the winner of the Pacific Asia Travel Association (PATA) Gold Award 2019, in 'Marketing – Primary Government Destination' category.

The Ministry has launched the ‘Incredible India 2.0’ campaign in the Country in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation.  The campaign focuses on digital and social media and the promotion of Niche tourism products, including yoga, wellness, luxury, cuisine, wildlife etc.

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