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Tuesday, 24 July, 2018, 14 : 00 PM [IST]

Government to globally promote ‘49-day Kumbh Mela’: KJ Alphons

KJ Alphons, Minister of State for Tourism (I/C), Government of India, in a written reply in Lok Sabha stated the measures being taken by the government to globally promote the ‘49-day Kumbh Mela’ which is to begin in January 2019. In order to attract foreign tourists, the government will be undertaking following measures: 

Launch of ‘Chalo Kumbh Chalo’ campaign across the country
Branding and marketing campaigns for Kumbh, 2019
Advertisements at major international airports of the country to attract foreign tourists
Development of a designated area for flag hoisting for 192 countries visiting Kumbh Mela
Organising the ‘Pravasi Bharatiya Divas’, 2019 in Varanasi to attract ‘Pravasi Bharatiya Delegates’ to visit Kumbh, 2019

Further, for smooth organisation of the Kumbh Mela, government will be undertaking following steps:

Drawing out of a detailed Movement and Parking Plan for convenient approach to and from parking areas
Identification and development of holding areas for crowd control during the Mela period
Deployment of digital signages in the Mela area to guide visitors towards places of interest and dissemination of crucial information by Government and law enforcement agencies
Deployment of dustbins for solid waste management
Engagement of Ganga Praharis and Swacchagrahis for helping gather community participation and awareness towards conservation of River Ganga.

As reported by the Government of Uttar Pradesh, following arrangements have been made for the pilgrims who are expected to visit the Kumbh Mela:

Construction and widening of public roads
Construction of parking spots at short distances from mela area
Provision of shuttle buses for the convenience of pilgrims
Digital signages at systematic points to ensure smooth flow of traffic
Construction of toilets to maintain cleanliness and hygiene
Setting up of LED lights in the mela area
Erection of tents for the use of tourists
Convention halls and pandals for serving as hub of cultural events
Deployment of telecommunication services, banking services and water ATMs in the Mela area
Setting up of integrated command and control centre including CCTV cameras for the security of tourists 

Replying in written to another question in Lok Sabha, Alphons said that in compliance with the directions of National Green Tribunal in OA No.237/2013, on an average 1,200 permits to the vehicles (800 petrol vehicles and 400 diesel vehicles) visiting Rohtang Pass are issued per day (excluding Tuesdays, being maintenance day) through the dedicated online portal, as informed by Government of Himachal Pradesh. In addition to the above 1,200 permits, 100 special permits per day are being issued as per the directions of the Hon’ble Tribunal. Out of this, 75 permits (vehicles of the state) and 25 permits (Intrastate vehicles coming to Kullu district) are issued.

Source: PIB
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