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Thursday, 06 February, 2020, 12 : 50 PM [IST]

TAAI opens new revenue route for members by inking MoU with Jalesh Cruises

The Travel Agents Association of India (TAAI) has inked a Memorandum of Understanding (MoU) with Jalesh Cruises. The MoU was signed between Jyoti Mayal, President of TAAI and Preeti Sharma, Vice President – Sales, Jalesh Cruises, on board their premium cruise ship, Karnika in the presence of the entire national, regional and chapter-wise leadership of the association.

As part of this MoU, members of TAAI will benefit with special rates for selling Jalesh Cruises. Besides this, the association members will also enjoy discount for booking a holiday with their families. Moreover, regular product training and skill development for members will be undertaken across India.

Commenting on this development, Jyoti Mayal, President, TAAI said, “With Jalesh Cruises inviting us to experience the ship first-hand to the entire national, region and chapter leadership, we got a chance to experience a cruise holiday in our own country. This is a huge opportunity for our members as this will open a new vista for revenue generation. It’s a win-win situation for both Jalesh Cruises and TAAI. With our extensive reach in the country, our members can offer the best of Indian hospitality at sea to their customers.”

Preeti Sharma, Vice President – Business Development, Jalesh Cruises, said, “We are glad to have forged a MoU with the oldest travel association of India. This is an opportunity to bring cruise tourism on the national map of India, giving Indians a premium travel experience in their home waters. Through this association with TAAI, our aim is to ensure that agents experience the ship first-hand and promote it among their customers across verticals. In order to lay this red carpet for Indians to seamlessly book a cruise holiday, TAAI was naturally the first choice with their history and pan India reach.”

Rajiv Duggal, Strategic Advisor, Jalesh Cruises added, “TAAI and Jalesh Cruises entered into an MoU which was inked on the high seas in the presence of all India managing committee with all Chapter Chairmen, and the new President, Jyoti Mayal on our ship, MS Karnika. This MoU shall endeavour to create synergies between both entities with a clear focus to cross promote. TAAI being a reputed travel association with its reach across India will be able to help market Jalesh while TAAI members would enjoy a special relationship with the cruise company, and shall be able to sell and generate strong revenue streams for them.”

Duggal said he was proud of its association with TAAI, and they shall be taking many initiatives in the year ahead since these are exciting times.

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