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Wednesday, 15 July, 2020, 14 : 00 PM [IST]

States use social media tourism campaigns as restrictions are lifted

Hills, heritage and monuments are coming alive in social media campaigns of tourism boards as states gradually open up for business after the lockdown, reports Saumya Tewari in Mint.

As travel curbs ease, states aim to drive interest among potential travellers with digital campaigns such as #TripNowTravelLater from Meghalaya, #IntezaarAapka from Madhya Pradesh and #DekhoApnaPradesh from Arunachal Pradesh, featuring videos, picturesque images and interactive posts.

Through such campaigns, states that are yet to fully open their tourist spots are also trying to help potential guests virtually experience the beauty and heritage until they can visit in person.

Shrenik Gandhi, CEO and Co-Founder of digital marketing agency White Rivers Media, said the social media promotions will work.

“People who have a steady flow of income or enough savings would want to travel. This segment likes to flaunt their new buys and travel experiences. People are frustrated sitting at home and they will prefer taking road trips to nearby destinations,” he said.

Uttarakhand recently lifted curbs on inter-district, inter-state and international travellers, and allowed homestays and hotels outside containment zones to open. Tourists from outside the state must upload their covid test report on a portal. If tested negative, they will not have to quarantine themselves. However, the Char Dham Yatra will be available only to state residents.

Goa too has started allowing tourists without quarantine if they have a negative covid-19 report 48 hours before entering the state. But pre-booking of hotels is essential. (Source: Mint)

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