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Friday, 27 November, 2015, 12 : 00 PM [IST]

WTM London 2015 outshines average attendance of past 5 editions

The 2015 edition of WTM London surpassed the average attendance of the previous 5 events with the number of qualified buyers remaining at a record high, portraying impressive attendance figures. From next year onwards, WTM London will move to a 3-day event which will further offer unrivalled networking and business opportunities. TravelBiz Monitor reports
More than 1.1 million on-stand connections took place over the 4 days of World Travel Market (WTM) London 2015 leading to more than GBP 2.5 billion in industry deals being negotiated and signed. Simon Press, Senior Director, WTM, London, said, “WTM London has grown at an unprecedented rate over the past 5 years making it the event where the industry conducts its business. GBP 2.5 billion in industry contracts were agreed at WTM London 2015 with more than 9,100 buyers conducting 1.1 million meetings with 4,600 exhibitors.”

WTM London 2015 was a successful event surpassing the average attendance of the previous 5 events with the number of qualified buyers remaining at a record high. Average attendance for WTM London from 2010 to 2014 stand at 48,888. WTM London 2015 saw an impressive 49,275 participants (according to unaudited figures).

Visitor numbers, including buyers from the WTM Buyers’ Club jumped 20% from WTM London 2010 – 2014, with an average over the period of 29,408. WTM London 2015 witnessed 30,344 visitors. Furthermore, 2,768 of the world’s media were in attendance at WTM London 2015, making the WTM International Press Centre the largest recurring press operation in the UK.

The impressive attendance figures were despite the backdrop of transport concerns with fog disrupting flights in to London and industrial action on the Docklands Light Railway (although a full service was running between Canning Town and ExCeL throughout WTM London).

WTM London 2016 dons a new look
The new-look WTM 2016 will be a 3-day event running from November 7-9, at ExCeL, London. The 2016 edition will see more content being moved on to the exhibition floor, further increasing networking opportunities between exhibitors, buyers, visitors and media. We have listened to participants and made the event 3-day ending with the hugely-popular WTM Festivals on the final evening. Further new additions to WTM London 2016 will be announced throughout next year, said Press.

The WTM International Press Centre moves from the Platinum Suites on to the exhibition floor to increase the networking opportunities between exhibitors and the almost 3,000 international media in attendance.

Furthermore, a new amphitheatre seating up to 300 delegates will join the Global Stage on the exhibition floor, meaning the majority of the thought leadership sessions will be adjacent to the exhibition pavilions and stands. Last year the Events Programme had an attendance of 17,036 including 8,829 unique delegates.

The hugely popular UNWTO and WTM Ministers’ Summit will take place on November 9, 2016 with the WTM World Responsible Tourism Day – the largest day of responsible tourism action in the world – taking place on November 8, 2016. Moving the UNWTO and WTM Ministers’ Summit to November 9 gives the ministers the opportunity to attend the WTM Festivals that evening, marking the end of event celebrations across the exhibition floor which will close the WTM London 2016. This will enhance their networking opportunities with both the private and public sector.

“WTM London’s move to a 3-day event will further cement its place as the leading global event for the travel industry and the event where the travel industry conducts its business. For the first time, exhibitor and visitor opinion has requested that WTM London is a 3-day event. Reed Travel Exhibitions has listened to its audience  and responded with an event that is exactly what they have asked for, ensuring it remains relevant to the industry’s business needs,” said Press.

He further added that this decision has been made during a period of record growth for WTM London, with overall participation at a record high of 51,500, visitor numbers peaking at more than 32,000; and buyer numbers from the WTM Buyers Club at more than 9,100. These record numbers sees the event facilitate more than GBP 2.5 billion in industry deals.

“WTM London will continue to offer unrivalled networking and business opportunities. From 2016, exhibitors will be able to meet an even greater number of industry executives conducting even more business over a short space of time, while reducing the ancillary cost of exhibiting,” assured Press.
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