The maiden edition of Business and Luxury Travel Mart (BLTM) received a good response from the MICE travel participants across India and abroad. The 1:1 hosted buyer to seller ratio at BLTM ensured that there is enough time to conduct meetings. However, with the venue being located away from major hubs of Gurugram, the turnout was slightly modest.
Over 150 corporate organisations from all over India attended the event in Gurugram as qualified hosted buyers. In addition, international hosted buyers were also flown in from countries such as South Africa, Thailand, USA, Taiwan, France and Malaysia. There were 150 individual sellers from 50 organisations across India and abroad, in their colourful booths and pavilions. Each hosted buyer was committed to conduct 30 meetings with sellers every day.
Nepal, Taiwan and Korea were the largest international participants, while China, Fiji, Dubai and South Africa participated as the Feature Countries. There were suppliers from Liberia, Thailand, Turkey, United Kingdom and Russia as well. Among Indian states, Bengal Tourism supported BLTM in a big way along with Goa, Himachal Pradesh, Gujarat and Jammu and Kashmir which were the Feature States.
Premium hotel chains at BLTM included FRHI
Hotels & Resorts showcasing Fairmont, Raffles and Swissotel, Ottila International, Royal Orchid Hotels, InterContinental Hotels Group and Hyatt Hotels. Other leading hotel brands such as Taj Hotels Resorts & Palaces, Starwood Hotels & Resorts, Radisson Blu Hotels, Lemon Tree & Red Fox Hotels, Banyan Tree Hotels & Resorts, Clark & 1589 Group of Hotels, The Ambassador Group
of Hotels, The Pride Group of Hotels, DS Group of Hotels, Mahindra Hotels and The Tamara Coorg were also present.
There were various interactive sessions organised at BLTM where experts and leaders from the travel trade fraternity shared their views on MICE, destination weddings and emerging destinations and opportunities in weddings.
With an objective to facilitate interaction and networking among a community of buyers and sellers from business travel and MICE segments, a MICE Club was also launched at BLTM. The missions and objectives of the club include organising the buyer and seller communities serving the business travel and MICE markets in India, facilitating ongoing interaction and networking, sharing knowledge and creating standards and accreditations.
“BLTM filled a vacuum in the evolution of travel trade shows in India, by introducing a sustainable large-format show focused on business travel and MICE Buyers in a format where fully hosted buyers meet sellers based on pre-scheduled appointments,” remarked Sanjiv Agarwal, Chairman, Fairfest Media Ltd.
India, being a continent size country the market is huge and distributed in different geographical regions. That is the reason why BLTM is organised in three cities in 2017, to tap the top markets of West, South and North India. The marketing campaign for the BLTM 2017 series has already received good initial response, with all the exhibitors showing interest in participating multiple cities, added Agarwal.
The new edition of BLTM is slated to be held in 2017 - Mumbai (February 21-23), Hyderabad (July 14-15) and Delhi NCR (October 26-27). Mumbai, Hyderabad and Delhi are major business hubs of India, with decent buyer potential of business, MICE and luxury travel spending.