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Friday, 16 December, 2016, 15 : 13 PM [IST]

First BLTM showcases 1:1 buyer-seller ratio

150 hosted buyers from across India networked with 150 individual sellers, resulting in over 4,700 appointments at the debut edition of Business and Luxury Travel Mart from October 24-25, 2016 at Hyatt Regency Gurgaon. TravelBiz Monitor reports

The maiden edition of Business and Luxury Travel Mart (BLTM) received a good response from the MICE travel participants across India and abroad. The 1:1 hosted buyer to seller ratio at BLTM ensured that there is enough time to conduct meetings. However, with the venue being located away from major hubs of Gurugram, the turnout was slightly modest.

Over 150 corporate organisations from all over India attended the event in Gurugram as qualified hosted buyers. In addition, international hosted buyers were also flown in from countries such as South Africa, Thailand, USA, Taiwan, France and Malaysia. There were 150 individual sellers from 50 organisations across India and abroad, in their colourful booths and pavilions. Each hosted buyer was committed to conduct 30 meetings with sellers every day.

Nepal, Taiwan and Korea were the largest international participants, while China, Fiji, Dubai and South Africa participated as the Feature Countries. There were suppliers from Liberia, Thailand, Turkey, United Kingdom and Russia as well. Among Indian states, Bengal Tourism supported BLTM in a big way along with Goa, Himachal Pradesh, Gujarat and Jammu and Kashmir which were the Feature States.

Premium hotel chains at BLTM included FRHI Hotels & Resorts showcasing Fairmont, Raffles and Swissotel, Ottila International, Royal Orchid Hotels, InterContinental Hotels Group and Hyatt Hotels. Other leading hotel brands such as Taj Hotels Resorts & Palaces, Starwood Hotels & Resorts, Radisson Blu Hotels, Lemon Tree & Red Fox Hotels, Banyan Tree Hotels & Resorts, Clark & 1589 Group of Hotels, The Ambassador Group of Hotels, The Pride Group of Hotels, DS Group of Hotels, Mahindra Hotels and The Tamara Coorg were also present.

There were various interactive sessions organised at BLTM where experts and leaders from the travel trade fraternity shared their views on MICE, destination weddings and emerging destinations and opportunities in weddings.

With an objective to facilitate interaction and networking among a community of buyers and sellers from business travel and MICE segments, a MICE Club was also launched at BLTM. The missions and objectives of the club include organising the buyer and seller communities serving the business travel and MICE markets in India, facilitating ongoing interaction and networking, sharing knowledge and creating standards and accreditations.

“BLTM filled a vacuum in the evolution of travel trade shows in India, by introducing a sustainable large-format show focused on business travel and MICE Buyers in a format where fully hosted buyers meet sellers based on pre-scheduled appointments,” remarked Sanjiv Agarwal, Chairman, Fairfest Media Ltd.

India, being a continent size country the market is huge and distributed in different geographical regions. That is the reason why BLTM is organised in three cities in 2017, to tap the top markets of West, South and North India. The marketing campaign for the BLTM 2017 series has already received good initial response, with all the exhibitors showing interest in participating multiple cities, added Agarwal.

The new edition of BLTM is slated to be held in 2017 - Mumbai (February 21-23), Hyderabad (July 14-15) and Delhi NCR (October 26-27). Mumbai, Hyderabad and Delhi are major business hubs of India, with decent buyer potential of business, MICE and luxury travel spending.


Tian Xin, Director, China National Tourist Office-New Delhi
BLTM gave a good impression as it was a very professional show and very efficiently organised with high-quality buyers. The meetings with the buyers were very useful. BLTM was a very good platform to promote China Tourism as the organisers have arranged so many high-quality buyers which I think is very helpful for tourism promotion.

Nitheesh Krishnan, Chief Brand Officer, Akbar Holidays
BLTM is a great platform where we met many clients who want to do business with us. The quality of the buyers here is also quite satisfactory and we did some good meetings with them. We feel that corporate travel is emerging in this exhibition and we would like to continue to participate in BLTM in the coming year also.

Jitendra K Mohanty, CMD, Swosti Group
Getting all the corporate tour operators to meet the hoteliers of India is a very novel idea. I think this first show of BLTM was definitely a success and if it happens again next year it would definitely be a roaring success. In two-days, we conducted over 50 meetings with high-quality buyers.

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