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Saturday, 19 November, 2016, 13 : 03 PM [IST]

‘Zanzibar is an attractive destination for tourists’

With The United Nations World Tourism Organization (UNWTO) forecasting India to account for 50 million outbound tourists by the year 2020, Zanzibar Commission for Tourism is working towards tapping the Indian market. Talking to TravelBiz Monitor, Dr. Miraji Ussi, Marketing Director, Zanzibar Commission for Tourism elaborates their plans towards this initiative.
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Q. How important and effective is the travel trade in India in promoting Zanzibar’s tourism offerings?
A.Zanzibar is an attractive destination for tourists who favour friendly people, safe and secure environment, various fascinating tourism offerings and especially sea tourism, unique culture and heritage, traditional cuisines, spices, events and sea sports activities. UNWTO forecasts that India will account for 50 million outbound tourists by 2020. To fully tap this potential market, Zanzibar Commission for Tourism through the Zanzibar Tourism Promotion Centre (ZTPC), India has implemented many promotional activities. We view active engagement with the travel trade as a critical success element in advancing targeted visitor arrivals. ZTPC in India leads the engagement and education activity with travel sellers to keep destination Zanzibar top of mind. Basically, we help to get the product to the market through our trade events. These offer a conduit for Zanzibar tourism operators to educate the Indian travel trade and build strong relationships. In turn, they also learn the individual market segment needs and how they can better serve them.

Q.Are you looking at organising any workshops for front line staff to familiarise and train them on Zanzibar?
A.The Zanzibar Commission for Tourism will continue to implement various promotional activities in Indian tourism market: welcoming a number of Indian fam trips, press trips and film producer delegations. The Zanzibar Commission for Tourism in collaboration with other tourism stakeholders is also expected to participate in trade fairs and hold roadshow and seminars to promote Zanzibar tourism. Furthermore, our dedicated trade website provides tailored information and promotional tools. This site is currently undergoing a refurbishment to ensure it provides the best support it can.


Q.What kind of marketing budget have you allocated for the Indian market? Are you looking at increasing the budget in the coming year?
A.The Government of Zanzibar, through the Zanzibar Commission for Tourism have allocated substantial budgets to attract Indians which will increase as the market prospers. Indeed, incentives will be provided to tour operators to help them in motivating industry players for working towards making Zanzibar a leading tourist destination.

Q.Are you looking at appointing long-term preferred partners to promote Zanzibar’s tourism products in India?
A.We inducted brand new purchased Caravan EX earlier last month. We plan to increase our fleet size to 15 Caravans from the present 13.

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