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Thursday, 03 October, 2019, 10 : 23 AM [IST]

‘We are launching 150 new products next season’

Looking at the vastness of India, Europamundo is confident that their growth momentum in this market would continue. Besides main metros, they are also focusing on smaller towns in different states which consolidates their position further in the market, says Alejandro de la Osa, Director, Commercial, Europamundo in a conversation with Prasenjit Chakraborty.

Q Europamundo has been in India since the last few years. What is your opinion about India as a market for outbound?
Our growth in this market has been fantastic. The team here in India is working hard so that we register further growth. I believe that our performance will be better from the last year, and we want to continue our growth momentum. The Indian travel agents have seen the benefits of working with us. Many agents have been on our tours and have seen the advantages. We have many online agent friendly tools that helps agents.

Q In our last meeting you said that India contributes 48% of your total global business. Where this figure stands now?
We have two line of products one is English speaking and other one is Spanish and Portuguese. In the English speaking market, I think India will continue to grow year after year because the country has huge population, and we are also backed by very efficient sales team. So, I am confident that the growth momentum will continue. Moreover, our investment in the Indian market is also very good.

“Our focus is clear, we educate each agent on our product and our way of working, and they reach out to consumers. The happiness factor for each consumer is instrumental in getting us more business. We are investing on both these areas systematically which is helping us to grow.”

 


Q Tell us about your expansion to South Africa and Kenya.
It is our endevour to be present in all English speaking markets. It is with this objective that we forayed into Africa. We set foot in Kenya and South Africa early this year. The acceptance we got from the trade and travellers has been encouraging. Besides selling in India and the Middle East we sell in USA, Canada, Australia, New Zealand too. We have takers for our tours from UK too.

Q Europamundo has gained popularity in India in a short span of time. What are the reasons behind it?
Our focus is clear, we educate each agent on our product and our way of working and they reach out to consumers. The happiness factor for each consumer is instrumental in getting us more business.

We are investing on both these areas systematically which is helping us to grow.

Q Could you tell us more about your new circuits?
As far as circuit is concerned, we haven't changed much but have sharpen the edges and made it friendly to the Indian requirement. Indian meal is one aspect in this. Besides this, we are concentrating on the retail side; since Indians love to shop we make sure that our tour leaders drop them in areas where they can shop during their free time.

Q Any plan to introduce new products?
We are launching 150 new products in the next season. We will add new parts of Switzerland, France, Italy, etc. All the products will be very interesting and I am sure tourists will like it. Frequency of many tours will increase and this will also offer the travellers many more possibilities during their travel with us.

Q Flexibility is your USPs. Could you throw more light on this?

Each traveller has different set of goals when he or she embarks on a European tour. On our trip one can make a very easy combination of two different trips. For example, a traveller can combine Spain with Italy or France with Germany as long as it fits our schedule. These combinations can be easily done online.

Q Going forward, what is your plan?
Our endeavour will be to penetrate the market further, educate more agents, and will continue to support our existing distributors and strengthen their distribution in smaller towns. Our efforts to make the Indian traveller get the best of both world will continue.

prasenjit.chakraborty@saffronsynergies.in
 
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