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Wednesday, 20 March, 2019, 13 : 21 PM [IST]

‘We are keen to cater to MICE, medical tourism & OTAs’

DreamFolks is India's largest airport service provider aiming to target B2B2C clients like OTAs, medical institutions and corporate entities along with the ongoing B2B audience comprising banking institutions and card network companies, says Liberatha Kallat, Founder & MD, DreamFolks in an exclusive interview with TravelBiz Monitor.
Q How has been the growth journey of DreamFolks since its inception?
DreamFolks pioneered the concept of airport lounge access in India, and its growth graph has been on a high swing. Since its inception, DreamFolks has been working with major card network companies like Amex, MasterCard, VISA, Diners and RuPay, offering its flagship lounge access service as a part of their loyalty programme. With the international work association in 2017, DreamFolks has not only expanded its services portfolio to include services like meet & assist, wellness services, airport dining, airport transfer and airport retail, but also came up with the in-house product solutions like DreamFolks Card, DreamFolks App, DreamFolks web portal, DreamFolks E-certificate and IVR to facilitate the service offerings to varied business set-ups.

Now, it caters to both domestic and international markets with over 1,100 lounges in 130 countries globally. In the current phase of expansion, DreamFolks is India's largest airport service provider aiming to target  B2B2C clients like OTAs, medical institutions and corporate entities along with the ongoing B2B audience comprising banking institutions and card network companies.

Q How does DreamFolks plan to cater to the growing demand for airport services?
The demand for airport services is directly proportional to the growth in the aviation sector. With the increase in the aviation standards and India’s race to be third largest aviation market by 2024, DreamFolks aims at catering not only the current B2B segment, which comprises card network companies, banking institutions, but also has a keen eye on catering to different tourism sectors primarily MICE, medical, wellness, and OTAs.

The absorption of ongoing and upcoming technology trends primarily the API integration, development of the exclusive airport services app coupled with the issuance of one-time use voucher namely e-certificates further enhances the scope of dealing with the growing demand.

Q Are there any plans to enhance DreamFolks’ present business model?
DreamFolks is already in its initial phase of B2C entry. It plans to launch a customer web portal where an individual can buy the airport services package as per the requirement and airport services usage. We have also launched e-certificates and white-labelled app along with API integration to put a stable foot forward.

The unconventional demand and supply of the airport services and service provider of the same, the in house control over technology in terms of curating the new programme, modifying the current and updating the existing one, 24*7*365 customer support further strengthens the thought of expanding presence.

Q Being a B2B product, how do you engage with the travel trade fraternity in terms of sales and marketing of DreamFolks?
As a B2B product, travel fraternity has always been a part of DreamFolks way forward approach. Looking at the current trend and competition in the travel fraternity, DreamFolks is apt to enhance customer retention, and a sales booster for this segment. DreamFolks offers API integration, white labelled app and one time use e-certificates to travel businesses. Also, DreamFolks has been participating in various travel trade shows for apprising the agents about our products and portfolios.

The burgeoning demand of airport services necessitates the service providers to adopt technology so that they can curate new programme and at the same time modify and update the existing one. This will help them to support customers round the clock which will facilitate to expand the business further.

We have few of the big brands in the travel trade as our clients for whom we have been issuing DreamFolks e-certificate which is one-time use voucher code to be used for availing services like lounge, wellness and dining.

Q How does DreamFolks plan to innovate?
With the new trend of having everything at a click, the travel community or loyalty benefit providers are also in a constant look out for the service or a product that is hassle-free and can be used just by swiping left or right. The traditional era of having a product funnel with physical layout has taken a back seat and a new digital set-up is swaying around in a new avatar.

Moreover, DreamFolks is also trying to match up with this new digitisation standards and has developed a product portfolio in a form of app, web portal, IVR which not only is hassle free but is user-friendly too. This app not only empowers the end user to know about various amenities and services at a specific airport, but also inculcates smooth pre-booking of airport services.

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