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Monday, 22 July, 2019, 16 : 39 PM [IST]

The rebranding will help us to cater better the ‘savvy explorers’

Hyatt Hotels Corporation has recently rebranded their Hyatt Place Goa Candolim Hotel to Hyatt Place Candolim Goa. Hyatt Centric is a lifestyle brand in the Hyatt portfolio and serves as a launch pad to the destination. TravelBiz Monitor tried to grab a sense of the changes that the property has undergone in the process of rebranding from Rajesh Malliya, General Manager of the Hotel.
Q What are the key changes that the hotel has undergone as part of the rebranding from Hyatt Place to Hyatt Centric?
The changes have been made to cater to a wider audience. Hyatt Centric Candolim Goa is open to all who want to explore and enjoy Goa like a local, including the millennials, young professionals and couples, friend circles and families.

We have a new category of rooms, that have balconies facing the garden, pool or beautiful view of the hills, a new banquet facilities – Jade Wine, a 2,991 square feet modern ballroom with state-of-the-art facilities, Isle de Sol - a 663 square feet contemporary flexible space, and Jardim - a 2,411 square feet outdoor banquet space that can be used during the non-monsoon months of the year.

Q What was the reason behind the rebranding? How a Hyatt Centric brand makes more sense in a destination like Goa than Hyatt Place?

Hyatt Centric is a lifestyle hotel brand that serves as a launch pad to the destination. The Hyatt Centric brand was born out of the need for Hyatt to service and target a new customer mindset: ‘savvy explorers’, who are curious-minded travellers that want to be in the middle of the action and feel like they are tapped into the best of the destination. Our hotel and services are uniquely designed to capture the spirit of its surrounding culture, tapping eager-to- explore business and leisure travellers into the local scene while cultivating an environment that invites discovery.

Q What would be the new appeal of the hotel in terms of its target customers, focus segments, etc?
Hyatt Centric Candolim Goa is a centrally located hotel that works best for guests visiting for leisure or adventure and exploration; corporates for meetings or offsites, or long stays to completely experience the State. Being in the middle of the action and always on-hand to serve up insider knowledge, intriguing titbits and providing comfortable stays make us a unique home base.

Q What kind of localisation that you have brought into the design and product offering of the hotel to sync with the lifestyle branding? How would it reflect the spirit of Goa?
We offer unique in-house experiences and amenities, and guided off-site excursions that allow guests to truly immerse in the locale, such as scuba diving, heritage walks and food tours that highlight the best Goa has to offer. It all started with a passion for sharing our favourite local spots and stories with our guests that inspires us to create the perfect launch pad for savvy travellers, introducing them to a Goa that Goans love.

Q Candolim Goa has number of domestic and international hotels in the area. How would the new branding give you an edge in the competitive micro market?
Every brand has its own unique appeal. Hyatt Centric is a brand that targets ‘explorers’ globally, as it promises to guide guests to discover unbeaten paths, which gives us a competitive advantage. Goa continues to be a top of travel destination, and there are always new experiences to be explored; and at Hyatt Centric Candolim Goa we cultivate an environment that invites discovery.

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