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Tuesday, 19 February, 2019, 15 : 38 PM [IST]

‘India ranks 5th among the top 10 overseas source markets for Tanzania’

Besides conducting a roadshow later in the year, Tanzania Tourism Board (TTB) is also organising a familiarisation trip for leading media houses in India. These steps will facilitate to get more tourists from India, says Devota K Mdachi, Managing Director, TTB, in a conversation with TravelBiz Monitor.
Q Could you tell us what is India’s ranking currently?
According to the 2017 tourist statistics (MNRT 2017), inbound tourists to Tanzania were 1,327,143. Out of this, tourists from India were 39,115, being the 5th ranking among 10 leading overseas tourist source markets for Tanzania. More importantly, India is the ranks 1st as a tourist source market among the Asian, Arab and Pacific countries.

Q Apart from wildlife, what are the other products you want to promote in India?
Besides wildlife, Tanzania Tourism Board (TTB) wants to market beach holidays, historical antiquities, etc. in the Indian market. As far as beach holidays is concerned there are destinations like Zanzibar, Mafia Island, Pangani, Dar es Salaam, Kilwa and other coastal towns.

Similarly, for historical antiquities, TTB wants to promote Olduvai Gorge and Laetoli-Ngorongoro, Zanzibar Stone town and Bagamoyo. On the adventure tourism side, activities (ballooning, paragliding), water-based adventures (scuba diving, snorkeling in Zanzibar and Mafia islands) are of importance.

Business tourism is another area of focus for TTB. Activities like mountain climbing / trekking in Kilimanjaro National Park and attractions like Usambara Mountains, Maount Meru, Uluguru Mountains and natural sceneries like Kitulo National Park and Lushoto Nature Reserves are also to be promoted in India market.

Q Which segments of travellers are you targeting in India?
Currently, our target segments are mainly families travelling for holidays, business tourists and young affluent travellers seeking adventure. However, of late, we observed that lot of tourists from India are coming for weddings and sports.

Q Which regions of India are you focusing now? Do you have plans to Target Tier-II cities as well?
Currently TTB targets Tier 1 cities of New Delhi, Mumbai and Ahmedabad. But the marketing campaign will also be extended to Tier II cities in the near future.

Q What important changes have you observed among the Indian travellers in the recent past?
Emergence of young affluent travellers is one of the most important changes that we have seen in the recent past.

Q Do you have any plan to organise an online training programme?
Yes, an online training for Indian travel agents in India is among our planned strategies to penetrate the Indian travel market.

Q As far as India market is concerned, what are your priorities for 2019?
We will conduct another roadshow later this year. Apart from this, we will organise a familiarisation trip for leading media houses from India. Plans are also afoot to organise educational tours for hosted buyers during the Swahili Tourism Expo in October 2019. We will also increase our online presence.

Q Elaborate on air connectivity from India to Tanzania.
Currently, there is no direct connectivity between Tanzania and India. There are flights to India by Emirates (via Dubai), Ethiopian airlines (via Addis Ababa) and Air Oman (via Muscat).

In order to ease the situation, Air Tanzania flights will be flying to Mumbai this year. The introduction of the flights will improve and increase connectivity between Dar es Salaam and Mumbai and the duration of the flight will be only 6 hours. The flight will enable passengers to have more time to spend in Tanzania. One can have breakfast in Mumbai and arrive in Tanzania in time to have dinner in the Serengeti.

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