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Monday, 04 June, 2018, 10 : 00 AM [IST]

‘Fiji has a comprehensive activity calendar for 2018’

Q How many visitors did Fiji record from India in 2017, and your expectations from 2018?
Fiji has charted a growth of 30% in Indian arrivals last year, a little over 5,000 Indians visited in 2017. We are optimistic that solid growth will continue in 2018 given the various campaigns and trade engagement Tourism Fiji has planned for the year.

Q Fiji is largely perceived as a leisure destination by Indians. Any plans to broaden your market to other travellers segments in India? If so, please elaborate on the same.
As you know that Fiji is popular as a destination for honeymooners and couples and we will continue to focus on this market segment. Tourism Fiji has installed additional resources in the market to promote the MICE, group & family travel segment.

Q Air connectivity is paramount for growth of bilateral tourist movement. How are you looking at addressing this issue considering Fiji is a long-haul destination from India with no direct air access?

Fiji Airways offers connections from Hong Kong and Singapore. Passengers from India can connect to Fiji Airways using our code-share partners from India. It’s a seamless connection all the way to Fiji.

Q How will Fiji compete with popular beach destination counterparts like Maldives and Mauritius which enjoy good tourist traffic from India, especially honeymooners?
We know that the above mentioned destinations are well established in the market. However, Fiji offers so much more than just a beach destination. The breadth and depth of the visitor experience in Fiji resonates well with the honeymoon market that are looking for more to do on their vacation.

Q Any plans to promote the country beyond its beach offerings?
While Fiji has world-class beaches, the destination has so much more to offer than this. In Fiji, visitors can undertake a large range of cultural and adventure activities such as quad biking, snorkeling, scuba diving, ziplining, shark diving, Jet boating, Golf, surfing to name a few.

Q Which cities are your focus markets in India?
We continue focusing on the metro cities of Mumbai, Delhi, Bengaluru and Kolkata. However, with an expanded team we are also looking at extending our trade engagement activities to the Tier-II & Tier-III cities as well.

Q Your strategy to promote the destination on the B2B as well as B2C fronts?
We understand the importance of both B2B and B2C channels in driving more visitor arrivals to Fiji. Our strategy in 2018 includes a comprehensive activity calendar to build awareness of Fiji through consumer channels and drive conversion with our B2B activities with the trade.

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