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Tuesday, 16 April, 2019, 17 : 00 PM [IST]

Radisson Hotel Group plans to double India portfolio by 2022

Radisson Hotel Group is planning for robust expansion in India which will include Tier-II and III cities. Katerina Giannouka, President Asia Pacific Radisson Hotel Group, and Zubin Saxena, Managing Director and Vice president of Operations, South Asia recently announced in a press conference that the brand is planning to double its portfolio of hotels in India to 200 by the year 2022. Currently, it has 94 operational properties with 49 more in the pipeline.

Giannouka shared the Group’s plans by elaborating, “The company is on track to have 100 hotels operational by later this year. We are also planning to open India’s first Radisson RED Hotel targeted at Indian millennials in Mohali, Punjab within the next 12 months. As a company, we are now focusing on our existing 7 brands, by making sure that every brand is clear in its positioning. In the beginning of last year, we strategised our 5 years structured plan, and we are working on it. We are also changing the way we market our brands, so that our guests are able to locate and book us in an easy and efficient manner. ”

 Radisson Hotel Group continues to focus on its robust five year strategic plan ‘Destination 2022’, as it transforms the global brand architecture and optimises every part of its business. The Group plans to bring about significant changes in the brands arena in 2019, and with strategic plans already mapped out, the hotel brands are expected to witness new standards of implementation.

 Radisson is planning to revamp and launch their new website by the end of June this year. The digital plan also includes an easy-to-use app. Speaking about the plans, Giannouka said, “Currently we have different websites for each and every brand. But through this new website we are able to make a collection of the entire brand under one roof, With the launch of the website we are also planning to launch an app which is very intuitive and cutting edge. We are also planning to introduce EMMA, our revolutionary unified technology platform.”

 Giannouka also stated that loyalty is a strong purpose for the Radisson Group by giving out the number of their loyalty programme members which stands at around three hundred thousand members currently.

 Talking about that the importance of F&B segment for the company, Zubin Saxena said, “F&B is the core of our business and we are looking at expanding more and more in that area. 50% of our business is coming from F&B. Corporate clients are one of the biggest contributors in the segment. We are now focusing on alliances in the F&B segment through partnership with different brands.”

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