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Monday, 15 May, 2017, 13 : 00 PM [IST]

Hilton Hotels partners with UNWTO for International Year of Sustainable Tourism 2017

Hilton Hotels has signed a partnership agreement with the UN World Tourism Organisation (UNWTO) to be the official partner for the global body’s International Year of Sustainable Tourism 2017 programme, an initiative to support change in policies, business practices and consumer behaviour towards a more sustainable tourism sector in the world.

The announcement comes ahead of the UNWTO’s launch of the ‘Travel.Enjoy.Respect’ campaign.

“The involvement of the private sector is essential in amplifying the impact of the International Year of Sustainable Tourism for Development,” said Taleb Rifai, UNWTO Secretary General. “Hilton is a global hospitality leader whose focus on sustainable travel supports our broad goals of tourism that spurs dialogue, fosters mutual understanding, and supports building a culture of peace.”

 “Our founder Conrad Hilton often spoke of world peace through international trade and travel, which remains just as important and core to our business today,” said Katie Fallon, Senior Vice President and Global Head of Corporate Affairs, Hilton. “We are pleased to join with the UNWTO and its partners to communicate the benefits of sustainable travel for the communities where we work and live.”

The International Year of Sustainable Tourism for Development promotes tourism’s role in the following five key areas: (1) inclusive and sustainable economic growth; (2) social inclusiveness, employment and poverty reduction; (3) resource efficiency, environmental protection and climate change; (4) cultural values, diversity and heritage; and (5) mutual understanding, peace and security.
 
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