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Tuesday, 12 February, 2019, 13 : 00 PM [IST]

Hilton focuses on MICE segment at The Great India Showcase 2019

Realising the potential of the MICE segment, Hilton Worldwide, with a portfolio of 14 brands, is hosting The Great India Showcase 2019. The three-city event started in Mumbai and will continue in Bengaluru on February 13 and conclude in Delhi on February 15. Speaking at the Mumbai leg of the event held at The Lalit Plaza yesterday, Suhail Ashok Bhatia, Director of Sales, Hilton Worldwide Sales- India, said, “For the last five years we have been organising this event on a smaller scale. This year, we are planning something big, as it is the 100th anniversary of Hilton Group. The focus of The Great India Showcase 2019 is MICE. This tradeshow is meant for the corporate buyer.”

Commenting on the new Hilton properties, Bhatia added, “We have recently opened a Hilton in Serbia. In India, we are opening the 18th hotel in Goa soon, and a few more are in the pipeline, and will be completed within the next five years in destinations such as Jaipur, Kathmandu, and Bengaluru.”

The event is witnessing participation from 400 global properties under the Hilton umbrella. The showcase, representing different regions from within Hilton’s global portfolio, gives corporate buyers an opportunity to interact and understand the value which each of the participating property or region has to offer and how it can cater to the specific needs of Indian travellers.
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