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Thursday, 11 May, 2017, 12 : 00 PM [IST]

Carlson Rezidor rebrands Park Plaza Noida as Radisson Noida

Carlson Rezidor Hotel Group and Bestech Group recently announced the rebranding of the entry level upscale property- Park Plaza Noida to the out and out upscale brand Radisson Noida, the 25th Radisson property in India.

Following an investment of INR 10 crores in the up-gradation spanning 1.5 years, the new additions include a new Oriental restaurant and enhanced MICE facility, 2 re-launched restaurants, two new spa treatment rooms along with boosted Wi-Fi bandwidth of 30 mbps. 40” LED TV and iHome have been added to the inventory of 88 rooms which has been divided under five categories. No structural changes have been made except the facelift in design and decor.

Citing the reason for the change of the brand, Raj Rana, Chief Executive Officer-South Asia, Carlson Rezidor Hotel Group elaborated that in every hotel life cycle, a stage comes where it needs renovation. “We have been working with Bestech Group since 2005. Post a market study, both the management and ownership decided that the time was ripe to unveil an upscale hotel in terms of corporate rate positioning targeting the higher price segment to enhance the bottom-line,” he said.

Informing about the new facilities, Ramendra Pratap Singh, General Manager, Radisson Noida said that MICE capacity has been expanded to 4300 sq ft from 2700 sq ft previously. The banquet now features ample space for 250 people in seating style and 350 people for social get-together.

The new Oriental restaurant NI-hao features 58 covers. In June, it will be launched for non-resident guests as well. The refurbished all-day-dining restaurant - The Creative Kitchen now showcases a new global menu. By the winters, the hotel plans to host Food Festivals to further grow its F&B business.

In the Sky Spa & Salon, treatment rooms have been increased from two to four (three single and one couple room).

Annkur Mehrotra, Director-Sales & Marketing, Radisson Noida revealed that they will increase the tariff by INR 1000 which will be floated in a phased manner by November. “The corporate clients are open to pay for value additions. Also, the social event segment wasn’t tapped very well by the hotel until now. With the added space, we now plan to explore the segment. In the past, it was contributing less than 10%, which we now aim to grow to 35% of the total revenue.”

Talking about the Group’s expansion plans, Rana added that they are a well established hotel brand and are always on the lookout for owners willing to joining hands with alternate brands. “We expect to sign 12-14 hotels this year and launch another 8-9 hotels. Currently, we are operating 84 hotels in India and by year end we are hopeful of 94 operational hotels. Carlson Rezidor is majorly focusing on conversions as they are quick to market and revenue generators. In metro and other big cities, we plan to go for conversions. In the secondary and tertiary cities, new construction of mid-scale properties would be more apt as infrastructure is improving, land cost is less and feasibility is much better.”
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