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Monday, 29 July, 2019, 16 : 13 PM [IST]

Amatra Hotels and Resorts launches luxury properties in Haridwar and Mussoorie

Amatra Hotels and Resorts, a Gurgaon based luxury hospitality brand has launched two properties in Haridwar and Mussoorie, Uttarakhand. 
The new entrant in the luxury hospitality segment is also looking to have 3,000 rooms and inventory of over 45 hotels in the next 3 years across strategic locations in India. 

In 2019, it plans to add five hotels to increase its total tally to 7 hotels.
Amatra Hotels India is a wholly owned subsidiary of Amatra Group Holdings SDN BHD, Malaysia and is actively looking for plush resorts that match the company’s vision and standards in Indonesia, Thailand and India.

Funding for the brand’s expansion plan will be through internal accruals. It has already raised USD 3 million and has the commitment of USD 10million from the investor group for expansion.

In India, the company is looking to acquire exemplary properties in Goa, Rajasthan, Kerala, Delhi, Himachal Pradesh and few other leisure locations across the country.

“We are launching these two properties in India with a clear focus to provide unmatched and distinct luxury in India, which is affordable for the masses. As we create a different league of identity for us in luxury hospitality, travellers will witness many firsts in this segment. We are also looking to acquire properties in other regions across India and will launch few more properties this year,” Sabry Salahudeen, Chief Growth Officer, Amatra Hotels said.

The resort chain offers value for money offerings in the leisure category with handpicked properties in key destinations across the leisure landscape of India. 

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